The Socceroos’ Nailbiter Loss Kicks A Big Goal For SBS

The Socceroos’ Nailbiter Loss Kicks A Big Goal For SBS
B&T Magazine
Edited by B&T Magazine



Australians tuned in to SBS’s linear TV and digital broadcasts in phenomenal numbers for Sunday morning’s 2022 FIFA World Cup matchup between Australia and Argentina,

The Socceroos’ loss to the South Americans saw SBS draw an average audience of 1.7 million across linear television and digital.

Total linear reach topped 2.15 million – SBS’s second-highest linear reach for 2022.

Ken Shipp, director of Sport, said: “Australia’s dignified loss to Argentina on Sunday has delivered another excellent result for SBS,”

“The World Cup continues to draw tremendous audiences, and we are thrilled. Football is gaining momentum in Australia, and audiences can’t seem to get enough, particularly on our digital platform, SBS On Demand, where replays, mini-matches and highlights perform incredibly well.

“The Socceroos may have bowed out with heads held high, but with many huge matches still to come, we think audience interest will remain strong.”

Yesterday morning’s match between Australia and Argentina was the second-highest-rated program on SBS’s linear channel, drawing an average of 1.27 million viewers nationally.

  • A total of 424,000 live-streamed the match via SBS On Demand.
  • Across SBS and SBS OnDemand the match drew an average audience of 1.7m viewers.
  • The match reached 2.15 million viewers on SBS’s linear primary channel.
  • The match saw SBS achieve a 81.8 per cent  FTA share (metro) and a  68.1 per cent (regional) for the time band.
  • SBS achieved a 16.5 per cent all-day FTA share (metro) on its primary channel and a network share of 20.5 per cent (metro).



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