The Royal Australian Mint Creates Millions Of New Ways To Donate Via Saatchi & Saatchi

The Royal Australian Mint Creates Millions Of New Ways To Donate Via Saatchi & Saatchi
SHARE
THIS



The Royal Australian Mint and Saatchi & Saatchi Melbourne this week launch ‘Donation Dollar’, the world’s first legal tender currency designed to be donated.

The plan is to mint a ‘Donation Dollar’ for every Australian, creating 25 million reminders to donate.

As a nation we have been fast to adopt online and digital payment methods – ever more so since the pandemic. Sadly, a shift away from notes and coins has had unforeseen and significant consequences on Australian charities. Many of which rely on coin donations – as do the most disadvantaged members of our society. While the ways we use currency are evolving, coins and notes are still relevant. And, for many, necessary.

Each Donation Dollar is therefore designed to be a small reminder to give. And each one in circulation will create its own loop of generosity. If every Australian gave just one Donation Dollar a month, we could raise an additional $3 billion for our charities over 10 years.

Which is one of the reasons why the idea has had the full endorsement and support of the Community Council of Australia (CCA) – a collective of over 50,000 charity organisations.

Launching on International Charity Day, Donation Dollar is supported by an integrated campaign led by film, social and earned media, the latter being facilitated by Publicis Groupe agency, Herd MSL.

Simon Bagnasco, Saatchi & Saatchi Melbourne Executive Creative Director says: “I am incredibly proud of the team behind this project. It is a rare feat to bring an idea to the world which helps all charities, not just one. And a special thank you to everyone at the Mint for the spirit of collaboration and enthusiasm they brought to this project.”

Mark Cartwright, Royal Australian Mint Executive General Manager – Marketing, Sales & Innovation says: “This is a world first initiative that everyone at the Mint is very proud of. For over two years we have worked closely with our friends at Saatchi & Saatchi Melbourne to construct an approach that can make an extraordinary difference to Australians.

“We do hope that the Donation Dollars act as a gentle reminder that as individuals we have the power to help those that are doing it tough – the act of giving these dollars, multiplied over and over for many years, has the potential to make a significant contribution to the lives of many.”

Chair of The Community Council for Australia and former Chief Executive of World Vision Australia, Tim Costello, has shared his praise and support for Donation Dollar and the impact it will have on those who need a helping hand.

Costello adds: “Our immediate reaction when presented with the Donation Dollar was ‘finally an idea that unites every Australian charity, but also every Australian, in a common good’. With research showing one in five Australians, who don’t currently give to charity at all, saying the coin would lead to them giving more to charity, there’s no doubt in my mind this is a gift that will benefit those who are most vulnerable in our nation, starting now – a time when many need this kind of helping hand the most.”

To visit the Donation Dollar website click here.

Campaign Credit List:
Client: The Royal Australian Mint
General Manager, Marketing, Sales & Innovation: Mark Cartwright
Project Manager: Frederica Heacock
Marketing & Communications Manager: Nicolle Keyes

Creative Agency: Saatchi & Saatchi Melbourne
Chief Creative Officer: Mike Spirkovski
Executive Creative Director: Simon Bagnasco
Creative Director: Lee Sunter
Senior Creative/Copywriter: Adam Ferrie
Senior Creative/Art Director: Peter Cvetkovski
Head of Design: Matt Alpass
Designer: Alice De Saulles
Finished Artist: Juliet Symes
Executive Producer: Lucy Trengove
Producer: Zena Bartlett
Senior Digital Producer: Nick Baum
Digital Design: Jarryd Hood
Head of Content: Fei Wang
Creative Content Producer: Heather McKean
Developer: Steven Ashby & Dagmar Ford
Strategist: Jack Gilbert
Group Account Director: Leah Williams
Account Director: James Cameron
Account Director (2019): Jamie Herman
Account Executive: Jobe MacShane
Senior Business Director (2019): Adam Brami
New Business Director: Rebecca Robertson
Managing Director: Mark Cochrane

Production Company: Revolver
Director: Stephen Carroll
Managing Director / EP: Michael Ritchie
Executive Producer: Pip Smart
Associate EP: Anna Mannix
Producer: Max Horn
Cinematographer: Jordan Maddocks

Post Production: The Editors, Melbourne
Executive Producer: Charlotte Griffiths
Editor: Leila Gabbi

Post Production & VFX: Alt VFX
Senior Producer: Celeste Fairlie & Adrianna Spanos
VFX Supervisor & Online Editor: Dave Edwards
VFX Production Manager: Jayce Attewell
Head of 3D: Nick Angus
CG Supervisor: Jordan McInnes
Animator: Kerri Moss
Lead Compositor: Matt Chance
Colourist: Ben Eagleton
Retouch Artist: Jonathon Ryder

Music Composition: Turning Studios
Composer: Elliot Wheeler
Producer: Carla De Menezes Ribeiro

Audio Post Production: Squeak E. Clean Studios
Head of Sound: Paul Le Couteur
Executive Producer: Ceri Davies

Earned Media & Public Relations: Herd MSL
PR & Earned Lead: Rob Tolan
PR Strategy & Account Director: Stephanie Banno
PR Account Managers: Sarah Gilmore & Coralie Redden
Publicity Support: Nelson Fogarty, Lucy Rayner, Sarah Lipkin, Sophia Mathias, Karen Dunnicliff & Damian Marwood
Group Managing Director: Skye Lambley

Event Management: Yakusan Brand Experience
Senior Account Director: Isabelle Ward
Associate Producer: Lauren Hunter

Audio News Release: MediaCast

Video New Release: Hug Media

Please login with linkedin to comment

royal australian mint Saatchi & Saatchi

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]