Influencer and creative talent platform The Right Fit has today announced it is expanding into New Zealand due to heightened demand for local talent.
Founder and CEO Taryn Williams said that an increase in enquiries from brands wanting to work with New Zealand-based talent alongside the need for a more streamlined influencer booking experience for NZ brands inspired the decision to expand the business, which also operates across Australia and Singapore.
The Right Fit has already started working with award-winning creative agency DARKHORSE on the planning of a number of upcoming campaigns as well as networking with the agency’s existing talent relationships to spread awareness of the New Zealand launch.
Williams said: “Global brands are looking to include New Zealand talent to localise their campaigns. Bringing together a crew – from actors and models to makeup artists, & photographers currently involves looking in all the different niches for the right people. In New Zealand, there isn’t a ‘go to’ hub for influencers either.
“The Right Fit has always prided itself as a destination for brands that want the convenience of being able to create an entire campaign from start to finish and we are pleased to be able to offer this solution in New Zealand.”
DARKHORSE co-founder Liam Taylor said: “Different campaigns call for a diversity of talent and even with our existing network and experience it can be time consuming to assemble a team of ambassadors, content creators and influencers that can work across our broad range of clients.
“The Right Fit gives us the versatility to pick the most suitable talent from a pool of the nation’s best, and we can tailor our choices according to the client and the details of the campaign. It lets us delve into detailed analytics and insights to give us the confidence that we are delivering the best match for our clients.”
The Right Fit accepts New Zealand talent such as celebrities, models, actors, presenters, bloggers, influencers, content creators, hair and makeup artists, photographers, stylists and videographers. Clients list a job and specify the crew they need, and then field responses from registered talent.
Since launch in 2016 The Right Fit has established a solid presence in the Australian market working with brands like Qantas, Koala, Hello Fresh & Rebel Sport and has over 12,000 talent on the platform including well known identities such as Steve ‘Commando’ Willis, former Miss Universe Renae Ayris, ex Olympian James Magnussen, interior designer & TV Host Neale Whittaker and comedy trio SketchShe.
Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]
TPG Telecom has announced it will hold a creative pitch to further develop the Vodafone brand here in Australia. Last year’s merger between Vodafone and TPG brought together a family of brands under the TPG Telecom group, with the creative shift to position Vodafone for the future. While Vodafone’s long-standing relationship with WPP will continue, […]
Following 18 months of intermittent lockdowns across Australia, shopping centre giant Westfield is launching a new service that will tap into the ecommerce boom. The new service, named Westfield Direct, will take on the likes of Australia Post by providing shipping directly to customers. Shoppers will also be able to select items from an online […]
SBS has been recognised as one of Australia and New Zealand’s Most Innovative Companies, in the prestigious annual list published by the Australian Financial Review and Boss Magazine, from over 700 nominated organisations. Ranked third on the Media and Marketing list, SBS was the only media company to make the list, recognised for its growing and evolving multilingual digital services, exemplifying SBS’s innovative culture and strategy. SBS provides multiplatform services in more than […]
Twitter has confirmed it is experimenting with a new ad format which will see ads placed within conversation threads for the first time. The company’s Revenue Product Lead Bruce Falck made the announcement on Thursday. “Starting today, we’re trying something different and testing a new ad format in Tweet conversations,” he posted on Twitter. “If […]
In exciting news today, Mushroom Group is thrilled to announce much lauded Aussie music program The Sound will return to the ABC this November! Celebrating some of our best musical talents since its launch in 2020, The Sound Season 3 will debut on Sunday 7 November at 5.30pm (local time). Viewers can watch The Sound on ABC TV each Sunday afternoon or catch up with the latest episodes via ABC iview. Across Season […]
Strategic design and innovation company AKQA has received the top industry ranking in the 2021 AFR Boss Most Innovative Companies List. This is the third consecutive year the company has been acknowledged by the AFR for its commitment to innovation in the media and marketing category. The Most Innovative Companies Awards were presented via a […]
National news brand, The Australian, has launched a new podcast from Hedley Thomas, Shandee’s Story. Shandee’s Story is the culmination of six months’ work by Thomas, the award-winning investigative journalist behind The Teacher’s Pet and The Night Driver podcasts. The podcast investigates a harrowing cold case. Shandee Blackburn was left to die after a frenzied knife attack as she walked […]
Greater Bank has won a Silver Award at the 2021 Step Two Intranet & Digital Workplace Awards with its Intranet Built on the Elcom Digital Employee Experience Platform. The global awards recognise outstanding contributions to the fields of intranets and digital workplaces, honouring remarkable solutions that deliver business value to their organisations and then share […]
Two new research reports have revealed key drivers for ‘commerce content’ and the massive revenue opportunity it presents for digital publishers and brands. Published by independent media organisations, commerce content allows readers to understand the goods and services promoted by an editorial team. It’s now a major part of the partnership ecosystem, and a way […]