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B&T > Advertising > The Quick And Dirty On Marketing, Advertising And Branding
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The Quick And Dirty On Marketing, Advertising And Branding

Staff Writers
Published on: 12th November 2014 at 11:27 AM
Staff Writers
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In my work as a lecturer and consultant, I often meet new entrepreneurs or inventors who will instantly trash their credibility by saying something like, “My marketing strategy is to advertise online.”

Beyond the fact that “advertising online” is a radical over-simplification of this complex proposition, misunderstanding and mixing the concepts of marketing and advertising, and often branding as well, will make any entrepreneur look inexperienced and can give investors and partners a reason to question your strategy.

Understanding marketing, advertising and branding is not that difficult. I consulted with Tonia Spier, founder and creative director of the advertising firm C.A.S.E. Solutions, and asked how she explains these three business concepts to new entrepreneurs. Here is my rough interpretation of her much more eloquent explanation.

Marketing

Marketing is the message that your business gives to others.

When you explain your business to consumers, business partners and stakeholders, you are describing your company’s benefits, attributes, and more important, value.

Read the full article here.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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