The Quick And Dirty On Marketing, Advertising And Branding

The Quick And Dirty On Marketing, Advertising And Branding

This story was originally published by

If you don't know the difference between advertising, marketing and branding and too embarrassed to ask, this is for you.

SHARE
THIS



In my work as a lecturer and consultant, I often meet new entrepreneurs or inventors who will instantly trash their credibility by saying something like, “My marketing strategy is to advertise online.”

Beyond the fact that “advertising online” is a radical over-simplification of this complex proposition, misunderstanding and mixing the concepts of marketing and advertising, and often branding as well, will make any entrepreneur look inexperienced and can give investors and partners a reason to question your strategy.

Understanding marketing, advertising and branding is not that difficult. I consulted with Tonia Spier, founder and creative director of the advertising firm C.A.S.E. Solutions, and asked how she explains these three business concepts to new entrepreneurs. Here is my rough interpretation of her much more eloquent explanation.

Marketing

Marketing is the message that your business gives to others.

When you explain your business to consumers, business partners and stakeholders, you are describing your company’s benefits, attributes, and more important, value.

Read the full article here.

Please login with linkedin to comment

internet Tim Martin

Latest News

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]