It goes without saying that the QR code is dead. Really, it was dead before it began, but that’s an article for a different time.
The functionality of the code was not explained enough in its infancy, and honestly, taking out your phone, opening an app, taking a picture and waiting for the code to be recognised is far too labour-intensive to capture any passing interest from potential customers.
It’s a shame, too. If accessing the code was easier, if a phone camera automatically recognised the code when it was viewed, then this technology would have taken off. At the very least, the QR code has allowed us to learn a valuable lesson; that software alone cannot bring about a change – it must have its base in hardware, too.
So what is the best way to get the interactivity of a digital medium, with the visual impact of something physical?
One of the things that PRs are most famous for is over the top, memorable marketing ploys, something I touched upon in a previous article. These kinds of things are indisputably successful in brand building and raising public awareness… if they work.
Read the full article here.
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]