The Pistol has announced it has been officially named as a TikTok Marketing Partner, becoming one of the platform’s first-ever data connection developers.
The Pistol is one of just a handful of badged partners globally under TikTok’s newly launched data connection developer space, created as part of its broader Marketing Partners program. It comes after The Pistol became a TikTok Agency Partner in 2023.
As part of the partnership, The Pistol will use its developer status to help clients foster innovation, enhance competitiveness, and drive growth in the online market.
“We are excited to be partnering with TikTok to make it easier to measure, optimise, and maximise the performance of our clients’ campaigns,” said The Pistol CEO, Jaime Nosworthy.
The data connection partner speciality is a new marketing technology category for TikTok, which the platform launched last month with an inaugural group of partners. As one of the partners, The Pistol will focus on three specific areas: lead generation, data platforms, and data connection development.
“Helping our clients navigate the complexity of fragmented data and signals to fuel richer customer experiences and business performance is our key focus. This recognition further cements our position as a trusted partner in the integration of technology, media, and creative,” added Nosworthy.
“At TikTok, we are dedicated to partnering with top data connection experts to improve how advertisers measure, optimise, and maximise ad campaign performance. Working with partners like The Pistol empowers advertisers to better evaluate the impact of our media,” said TikTok head of product partnerships, Lorry Destainville.
