The One Club for Creativity has used the disruption of the industry caused by the COVID-19 pandemic as an opportunity to transform its annual in-person Creative Week programming and awards events for 2020.
Creative Week this year will become Creative Month 2020, an expansive streaming event running free of charge May 4-29 featuring a wide range of original creative inspiration and professional development content specifically developed for a global online audience.
“In light of how the pandemic has hurt the industry, we’ve doubled down on upholding our nonprofit mission to support the creative community,” said The One Club CEO Kevin Swanepoel.
“We worked with our Board of Directors to reimagine and expand Creative Week and the awards into multiple weeks of inspirational programming that stream free of charge worldwide. This year more than ever, it’s critical that we provide the platform to inspire the creative community and give recognition to those who have done the best work in the world.”
Creative Month 2020
Extending the concept of its annual one-day Creative Summit during Creative Week, The One Club has dramatically expanded programming into a vast streaming offering rebranded as Creative Month, running May 4-29.
The club is working with more than 60 creative leaders around the world to develop entertaining and engaging original content designed to inform and inspire the global creative community. Each day at 9:00 am, 12:00 pm and 4:00 pm EST, the club will post a different session of original streaming content from the Creative Month page. All sessions will then be viewable at any time from the Creative Month archive.
All programming aligns with the nonprofit organization’s four pillars — Education, Gender Equality, Inclusion & Diversity and Professional Development — with participation from agency and in-house creatives, designers, educators and brands.
The three daily sessions range from pre-recorded 5-10 minute talks by top global creatives under the “Creative Perspectives” banner for Professional Development to longer live panels, workshops, mentoring sessions and Instagram takeovers.
Session speakers include Burger King’s Fernando Machado, Spotify’s Alex Bodman, Leo Burnett London’s Chaka Sobhani, R/GA’s Tiffany Rolfe and Jessica Greenwood, ad legend David Nobay, McCann’s Matt Eastwood, Best Buy’s Bruce Bildsten, C&G Partners’ Maya Kopytman, Wieden+Kennedy London’s Tony Davidson, Del Camp Global’s Pablo Del Campo, The Creative Collective NYC/CultureCon’s Imani Ellis, The Martin Agency’s Karen Costello, The Fink Tank’s Graham Fink, Design Army’s Pum Lefebure, Prettybird’s Kerstin Emhoff, Cassanova/McCann’s Ingrid Otero-Smart, TGH Collective’s Tay Guan Hin, Kastner’s Brandon Rochon, Grid Worldwide’s Nathan Reddy, Fishbowl/Dong Draper’s Sai He, consultant/entrepreneur Cindy Gallop, Cutwater’s Chuck McBride, former REI creative Mishy Cass, Bon Appetite’s Rick Martinez, Momentum’s Omid Farhang, photographer Mark Seliger and many others.
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