West Australian Ballet launches a larger-than-life campaign to remind Western Australian’s to stay safe this Christmas, and that all live performances of The Nutcracker at his Majesty’s Theatre are now socially distanced.
The campaign led by Wunderman Thompson Perth plays on a socially distanced version of a classic Christmas staple; a 1.5m cracker.
Ballet dancers shared the larger-than-life crackers with passers-by in Perth last week, each filled with complimentary tickets to The Nutcracker and West Australian Ballet merchandise. All in the spirit of creating a little extra joy in the lead up to Christmas while promoting the safety measures in place to protect patrons.
Suzanne Beecroft, Head of Marketing & Communications of the West Australian Ballet said, “We’re currently operating under the State Government’s COVID-19 phase-4 restrictions. This means our audience capacity is capped at 60% to ensure all our audiences can practice social distancing and stay safe while enjoying this fabulous Christmas production”.
Wunderman Thompson Creative Director, Joe Hawkins, said “It’s not your usual Christmas cracker. And it shouldn’t be. We’re not living in usual times. Better still, we’ve removed the usual guff from inside Christmas crackers and replaced it with good stuff, like tickets to the ballet.”