The New York Times Style Magazine To Print Australian Edition In 2021

The New York Times Style Magazine To Print Australian Edition In 2021
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Based on the flagship edition of T: The New York Times Style Magazine, T Australia: The New York Times Style Magazine will be a quarterly print magazine supported by a dynamic online publication.

Published and edited by experienced Australian journalist Katarina Kroslakova (pictured), T Australia will launch in early 2021, with the new magazine featuring the very latest news in creative culture and style.

Around the world, the T Magazine label is published by The New York Times Company 11 times a year and is dedicated to the coverage of fashion, culture, beauty, design and travel. It also has licensed editions in China, Japan, Singapore, and Qatar.

Through a licensing agreement with The New York Times Licensing Group, T Australia will showcase culture, fashion, food, wine, architecture, interiors, travel, craftsmanship and society within each issue.

The issues will also capture the “definitive collections and trends that respond to today’s global narrative, from emerging artists to iconic creators”, representatives for the magazine said in a statement.

T Australia will, however, have a local spin exploring how Australians are feeling now, what they are wearing, where they would like to travel to next, what they like to eat and drink, and which live performances they plan to see next.

It will put a unique lens on Australian life and Australian style.

T Australia will also combine original regional content with coverage, photographs, and commentary from the flagship edition of T: The New York Times Style Magazine.

The New York Times has a significant digital readership in Australia, so it makes sense to serve this influential audience content that’s even more relevant to them—with local authority and global context,” publisher and editor Kroslakova said in a statement.

“This year has been extraordinarily challenging for the media landscape in Australia, and for magazines in particular. Like many, I miss the magazines that have gone. The impacts of COVID-19 have made us love magazines even more, with subscription rates going through the roof. People want their favourite magazines—and some new ones.

“With the current gap in the market, I feel the time is right to introduce a new magazine to Australia— and I can’t think of a more prestigious brand than The New York Times.

“I am so thrilled to be collaborating with them. I came to Australia from Czechoslovakia when I was eight years old and I didn’t speak a word of English. Now I have the honour of publishing a magazine for this global icon; it’s something that I couldn’t have ever imagined,” she added.

Advertising for T Australia: The New York Times Style Magazine will be sold through Publisher’s Internationale.

The on-sale price will be $14.95 with extensive retail distribution and subscriptions also available.

Key details for the publication include:

  • Launch date: Early 2021
  • Frequency: Quarterly
  • Price: $14.95
  • Available at: Newsagents and via subscription
  • Editiorial: Katarina Kroslakova, Publisher, kk@taustralia.com.au or Level 26, 44 Market Street, Sydney
  • Advertising: Charlton D’Silva, CEO, Publisher’s Internationale, charlton.dsilva@pubintl.com.au

 

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