Audi Australia has launched an exhilarating multichannel marketing campaign to herald the arrival of the largest high-performance vehicle line-up in the brand’s history.
Produced in collaboration with Accenture Interactive’s The Monkeys, the campaign draws on Audi’s legendary motorsport heritage, and is centred around a simple truth: every contemporary Audi R and RS model is part of a family.
https://www.youtube.com/watch?v=4XwOC-o6kVE
But not just any family, a family of all-conquering race cars that has dominated racetracks all around the world, for generations.
“Audi has a long history of brave innovation, and throughout our history, many of our greatest achievements have been earned in the crucible of motorsport – on acclaimed racetracks all around the world,” said Nikki Warburton, Chief Customer & Marketing Officer at Audi Australia.
“The lessons learned on the track translate to the road, in the technology inside our high-performance R and RS vehicles. These incredible cars shine a halo over the entire Audi range, and with our ‘Raised by Racecars’ campaign, we are telling the amazing story behind our sports car credentials. It’s an exciting opportunity to get Aussie pulses racing as we launch the largest high-performance line-up we’ve ever had,” said Warburton.
“‘Raised by Racecars’ perfectly captures the motorsport DNA in every Audi RS, and it’s a platform we’re excited to build on,” said Scott Nowell, Co-founder & Group Chief Creative Officer of The Monkeys, part of Accenture Interactive.
The integrated multi-channel campaign is currently in market across broadcast television, out-of-home advertising and also in digital formats.
Credits
Brand – Audi Australia
Agency – The Monkeys, part of Accenture Interactive
Supporting Agency – Adam Johnson
Design Audi Australia
Chief Customer and Marketing Officer – Nikki Warburton
Senior Brand Marketing Manager – Andrew Younis
Marketing Communications Manager – Kit Bashford
Senior Marketing Executive – Evangelia Kirpichnikov
The Monkeys, part of Accenture Interactive
Co-founder & Group Chief Creative Officer: Scott Nowell
Creative Director: Scott Dettrick
Senior Copywriter: Dennis Koutoulogenis
Senior Art Director: Jake Rusznyak
Head of Production: Penny Brown
Senior TV Producer: Kaija Wall
Managing Director: Matthew Michael
Group Account Director: Shannon Duhig
Senior Content Manager: Ruth Peck
Business Strategy Director: Kit Landsdell
Adam Johnson
Design Creative Director – Adam Johnson
