The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021.
Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property.
The MINT Partners new brand line-up includes Dexus, Simone Pérèle, Cbus Property, Hill Street and Sonoma.
Brett Galvin, Founder and Co-Director of The Mint Partners said, “we are delighted to welcome a range of leading brands to The Mint Partners portfolio enabling us to hit the ground running in 2021.”
“Despite the challenges every industry faced in 2020, we continued to support and achieve results for our existing clientele in a vastly changed media landscape. We also used the downtime as an opportunity to plan and develop new strategies for our business.”
“The strategic business remodelling undertook by the senior MINT Management team has paid off and we are delighted to be leading the strategic build of many of Australia’s leading lifestyle brands,” said Galvin.
Across the new remit, MINT is working with Dexus on the launch of the reimagined MLC Centre incorporating a dining, retail and entertainment precinct – an important city-shaping project for Sydney.
French luxury brand Simone Pérèle has appointed MINT as their Australian agency, with a focus on PR and intergrated influencer communications. The French lingerie brand pride themselves on their precision and craftsmanship, with each piece carefully curated for women of all shapes and sizes, creating a self-confidence through their beautiful designs.
MINT is working with Cbus Property on PR and Social Media for the marketing of its iconic 111 Castlereagh luxury residential development above the former David Jones building, overlooking Hyde Park and Sydney Harbour. This landmark project will set a new benchmark for international high-end living in the Sydney CBD.
New Zealand baking brand Hill Street is launching in Australia via an integrated PR and influencer campaign led by MINT. Hill St launched in 2019, making healthier, easy to make baking mixes that are better for you and also doing good things for the planet through their recyclable packaging.
Sonoma bakery has also enlisted MINT to promote the SBS ‘For the Love of Bread’ series led by Andrew Connole, Australia’s master of sourdough.
The MINT Partners have launched some of the world’s best known brands over the last 12 months, including Klarna and Marriott International’s W Hotels.
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