Indie Agency The Media Store Bolsters Team With New Hires From DAN & MediaCom


Independently owned media agency, The Media Store, has appointed Minsun Collier to the role of head digital officer.

Collier joins TMS after recently leading the Woolworths business at Dentsu and Carat, and with prior experience as GM at Neo @ Ogilvy Australia and OMD as a former head of digital.

He said: “I joined The Media Store because of their growth ambition, because their culture is built on a foundation of integrity and honesty and because their senior management team is as talented as they come.

“It’s incredibly exciting to be able to contribute to the future success of this agency and I’m looking forward to building on the fantastic momentum that we already have.”

Tom Charles has subsequently been appointed to support Minsun as performance media director, previously at MediaCom on the Carnival Australia account.

These newly created Sydney-based roles will focus on enhancing TMS’s digital business and expansion across technology platforms, providing a holistic view across digital media and mar-tech offerings for clients. It further cements the growth plans for the Sydney office.

Paul (feature image) Wilkinson also joins TMS as the new national dead of investment this week. After a 10+ year career with Carat, both in the UK and AUS, and three years with Amplifi as their head of investment and later national head of strategic value, he comes to TMS highly regarded and experienced.

Wilkinson said: “I could not be more excited about joining the team at TMS – it’s an agency that continually punches well above what most would expect, raising the bar in terms of client service & performance delivery and harnesses an impressive suite of capabilities – whilst at the same time maintaining the culture and agility of a truly independent, family owned business.

“TMS really is unique in the Australian landscape and presented me with exactly the pivot I was looking for in my search for a new career challenge – the future is bright and I can’t wait to help carve the path for TMS’ next phase of growth!”

To lead it’s new business growth strategies, Stephen Benrad has also been appointed as the new national commercial director. With 12 years agency-side, consultancy work and 6 years working at Jetstar and Heinz, he brings the right mix of experience and perspective to lead growth for the agency.

He said: “I was attracted to the ambition and values of The Media Store as well as the opportunity to work with such a high calibre of talent. It is exciting to join the company at a time of growth and I’m looking forward to contributing to its future success.”

These appointments come alongside several wins for The Media Store recently, from the Melbourne start-up, Scooti, to the media planning and buying contract for Travel Texas for the Australian and New Zealand markets, to be managed out of our Sydney office.

These new clients are proud to be partnering with The Media Store.


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