The Lung Foundation Australia Creates Emotionally Charged TV Commercial To Help Launch Hope Research Fund

The Lung Foundation Australia Creates Emotionally Charged TV Commercial To Help Launch Hope Research Fund
SHARE
THIS



The Lung Foundation Australia has created a powerful TV commercial featuring real patients and their families, reminding us that lung disease impacts people from all walks of life, young and old.

The campaign was created by Queensland based Bordertown Films and Oyo Studio, and captures genuine, emotive moments with patients and their families.

Michel Itel, who stars in the television commercial with his wife and daughters, was just 42 when he was diagnosed with Stage IV lung cancer.

For weeks, Michel carried the weight of his shocking diagnosis with the support of his wife. Michel’s two beautiful daughters lost their Mum at a young age, so telling them that their Dad also had a terminal illness was heart-wrenching. Michel said, “research means I’m fortunate to have access to life-changing treatment as part of a trial. This treatment is giving me more precious time with my family – more birthdays, more holidays, more moments.”

Bordertown Film’s Director Dan Stevenson said, “with such powerful stories like Michel and Ethan’s, we knew we didn’t need to embellish anything, we just tried to capture the genuine love of these families and show that lung disease affects regular people, living normal lives.”

45 Australian families lose a loved one to lung disease and lung cancer every day. Research into these devastating conditions is severely underfunded. The Hope Research Fund will be Australia’s leading national long-term commitment to funding life-changing lung disease and lung cancer research. With more money invested into discovering scientific breakthroughs the Lung Foundation Australia will look to bring new hope to millions of Australians impacted by lung disease and lung cancer.

Lung Foundation Australia Chair, Professor Christine Jenkins AM, said, “we need to build on this momentum to continue to drive real and lasting change for the millions of Australians with a lung condition. You can make a real difference to the lives of those with lung disease, and provide real hope, by donating or leaving a legacy gift, no matter how big or small.”

Launched on 25th of April, the national campaign is currently running online and on television (Ch9). For those who would like to donate go to: lungfoundation.com.au/hope

Please login with linkedin to comment

the lung foundation

Latest News

LED Display - Job Openings
  • Technology

Australian Tech Jobs Stunt COVID Slump

New data has revealed that Australia’s technology workforce managed to grow in 2020, despite the widespread financial downturn caused by the COVID-19 pandemic. ACS has released its annual Australia’s Digital Pulse report, prepared by Deloitte Access Economics, which looked at how the technology sector performed during the pandemic. And with 2020 seeing the continued rise of eCommerce, […]

by B&T Magazine

B&T Magazine
US Attorneys General Urge Facebook To Abandon Plans For Kids Instagram
  • Media
  • Technology

US Attorneys General Urge Facebook To Abandon Plans For Kids Instagram

Attorneys General of more than 40 US states have called for Mark Zuckerberg to reverse plans for a version of Instagram aimed at children. In March, Buzzfeed published an internal company post stating that the company was looking to build a version of Instagram for children under 13 – the current age minimum of the app. […]

by B&T Magazine

B&T Magazine
Women Leading Tech: Outfit’s Ash Ivory On The Power Of Trust
  • Technology

Women Leading Tech: Outfit’s Ash Ivory On The Power Of Trust

While the 2021 Women Leading Tech awards have been and gone, at B&T we are always looking to celebrate the brilliant women leading the tech industry. Ash Ivory is Outfit’s head of product and spoke to B&T about getting women into product design, leading the next generation of tech, and the joys of motorbikes. B&T: How has […]

Australian Companies 2 Design And Voice Adelaide See Success In Typography Awards
  • Marketing

Australian Companies 2 Design And Voice Adelaide See Success In Typography Awards

Two winners each from Australia and New Zealand were among those revealed by the Type Directors Club. The Types Directors Club is the world’s leading typography organization and part of The One Club for Creativity, with the companies awarded at two premiere global awards programs: TDC67 Communication Design and 24TDC Typeface Design competitions. In Australia, […]

Nature Appoints New Leadership Team
  • Technology

Nature Appoints New Leadership Team

Nature announces new leadership team. Still a little remiss giving the hedgerow out the front a trim and shaping.

Cresta Awards Announce dentsu mcgarrybowen’s Merlee Jayme As Chair
  • Media

Cresta Awards Announce dentsu mcgarrybowen’s Merlee Jayme As Chair

Merlee Jayme, Global President of Dentsu McGarrybowen, is confirmed as this year’s Chair of the prestigious Cresta Awards. The much-awarded ‘Chairmom’ and Chief Creative Officer of Philippines agency Dentsu, Jayme Syfu, says she cannot wait to see what gets entered in this year’s competition. Her role includes vision-setting for the jury of 120+ leading creatives […]

The Wired Agency Wins Leading Digital Learning Business
  • Marketing

The Wired Agency Wins Leading Digital Learning Business

Following a pitch process, The Wired Agency [Wired] has won the creative, digital and social remit for the digital education business, CoWorks. Specialising in providing digital based coaching to HSC students, CoWorks is growing its offering across New South Wales following the profound impact Covid had and continues to have, on students and how they […]

Seven’s Jack McLintock Joins Media Monitoring Company Streem
  • Media

Seven’s Jack McLintock Joins Media Monitoring Company Streem

Realtime media monitoring company Streem has appointed Jack McLintock to the new role of Media Relations Manager. McLintock was previously Corporate and Government Affairs Manager at Seven West Media, and also has several years’ experience working in federal politics. Streem CEO Elgar Welch said McLintock’s strong media industry and corporate affairs experience was a key […]

Think HQ Moves Research Practice In House With Appointment Of Dr Pauline Ho
  • Marketing

Think HQ Moves Research Practice In House With Appointment Of Dr Pauline Ho

In a move that strengthens its research offering, purpose-driven integrated communications agency Think HQ has brought its research function in-house and appointed Dr Pauline Ho (pictured right) to lead development of its growing research operation. Dr Pauline Ho has joined Think HQ as Strategy and Insights Manager. She is an experienced research and evaluation specialist […]