Leading cultural insights and strategy company The Lab has announced it has recruited eight new team members across its Melbourne, Sydney and Brisbane offices.
The new staff, who have joined over the past six months, are a key part of The Lab’s growth strategy. Their arrival follows the recent addition of several new clients and the launch of The Lab’s innovative new artificial intelligence and machine learning division, Lab AI.
The Lab co-founder and CEO, Neale Cotton, said: “Rapid and constant change in business and culture means that now more than ever, companies are looking for new ways to stay ahead. This has been a catalyst for our growth, as we continue to create breakthrough insights and ideas for our clients.”
“I’m excited to announce so many new additions to our team, from senior executives through to recent university graduates. Our new recruits come from diverse academic and professional backgrounds, from behavioural and social sciences to strategy. Diversity in thought is really important to us as it helps sparks new ideas and fresh perspectives for our clients.”
Christine O’Keefe has joined The Lab in Melbourne as strategy director. She most recently worked at AJF Partnership as a strategy director across key clients including Officeworks, Forty Winks and Bupa.
In Brisbane, Casey Greig has been appointed strategy director. She joins after more than a decade as an insights and strategy leader at media companies including Nova Entertainment, Southern Cross Austereo and Bauer Media.
Tallon Mason-Kaine has joined The Lab in Melbourne as senior strategy consultant after several years as a planner for the advertising agencies AJF Partnership and Leo Burnett.
The Lab Sydney has added two new Senior Strategy Consultants with strong cultural strategy backgrounds: Malcolm Miller, whose resume includes roles at For The People and Pacific Magazines, and Katie Buckley, who has worked at Landor and a range of other leading companies.
The Lab Brisbane has hired Maddison Croker as strategy consultant; she previously worked at News Corp. Finally, The Lab has added two recent graduates: Jed Larwood (Marketing and Economics) in Brisbane and Corrie Dinmore (Anthropology) in Melbourne.
TOP ROW, left to right: Christine O’Keefe, Casey Greig, Tallon Mason-Kaine, Malcolm Miller
BOTTOM ROW, left to right: Katie Buckley, Maddison Croker, Jed Larwood, Corrie Dinmore
Please login with linkedin to comment
BBC Global News has announced the launch of a new consumer travel marketplace that enables its audiences to discover, plan and book flights, hotels and experiences. Initially launching in Australia and New Zealand, Discover Beyond draws on the editorial inspiration of BBC Travel, the global features site of BBC.com and powered by TRAVLR’s technology, to […]
SCA chief marketing officer Nikki Clarkson has been recognised as one of the top 50 marketers in Australia on the prestigious 2021 CMO50 list for the second consecutive year. Clarkson is also the only media industry executive to be recognised as one of the nation’s best marketers. Now in its seventh year, CMO50 recognises Australia’s […]
Alfred (Alfie) Leitao has been appointed chief technology officer of TotallyAwesome, a leading digital-engagement company helping brands safely interact with kids, teens and their parents on the internet. Leitao will join the business’ senior leadership team and will be based in Sydney. “Our engagement with brands wanting to appropriately connect with kids and teens is […]