B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • Anthony Albanese
  • AI
  • NRL
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • State of Origin
  • News Corp
  • Cairns Hatchlings
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The Glossy Lifestyle Mag Defying Publishing Trends
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > The Glossy Lifestyle Mag Defying Publishing Trends
Media

The Glossy Lifestyle Mag Defying Publishing Trends

MarketingMeansBusiness
Published on: 26th August 2015 at 6:00 AM
MarketingMeansBusiness
Share
2 Min Read
SHARE

Celebrations are afoot at Australian Country, with news that the glossy lifestyle magazine is defying publishing trends with a dramatic increase in readership in recent months.

Just-released emma (Enhanced Media Metrics Australia) data shows that in the quarter from April to June 2015, Australian Country’s readership increased by 18 per cent (20,000 readers) from 111,000 to 131,000.

By comparison, during the same period, Inside Out experienced a 10 per cent decline, RM Williams OUTback dropped seven per cent and Australian Country Style lost two per cent.

Australian Country’s editor, Kirsty McKenzie, said the results are particularly important at a time when much of bush Australia is suffering from prolonged drought. “The emma data is gratifying as it shows we are catering for a broad range of people with an interest in country life,” she said. “It’s great to see that our commitment to presenting real stories about real people is resonating with our audience and hopefully building a bridge between the city and the bush.”

Australian Country is published by Universal Magazines eight times a year. With its mission statement of “covering the parts of Australia other magazines overlook”, Australian Country aims to portray life in rural and regional Australia in all its fascinating and challenging diversity.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: smes
Share

Latest News

Seven West Media’s Sales Boss Henry Tajer To Step Down
16/06/2025
ID Collective Opens Business With Blunt By Adding The Umbrella Brand To Its Agency Portfolio
16/06/2025
Criteo Reveals ‘For The Love Of Commerce’, “To Shape & Improve The AI-Driven Commerce Experience”
16/06/2025
Inside Selena Gomez’s Purpose-Driven Beauty Empire: Rare Beauty CPO Goes Beyond Gloss At Vogue Codes
16/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?