In this opinion piece Paul Greenberg, the CEO of the National Online Retailers Association, chats about why the government’s ‘netflix tax’ means retailers should be focused on innovation, not domination.
Taxation equity is an emotive topic. As a result, the discussions around the lowering of the GST threshold on imported goods from the current $1000, creates heated debate. The issue has a number of levels and cannot be responded to in a simple way.
My views, are summed up in the following points: The Flat world is more a friend of retail than a foe. Whilst the current debate seems centred around the inequities of taxable thresholds around the world, we have perhaps missed a key point. For Australian retailers, with our domestic addressable market always limited by our small population, the new borderless retail is our biggest opportunity, ever.
We have the chance, to build our addressable market from, well, around twenty five million consumers, to many billions. We all want more tax in the coffers, but what are the costs of collection? Australian’s recognise, and are for, a robust tax system that ensures we can fund our requirements as a society.And my view is that we broadly embrace a consumption tax model. However, we are also commercial and savvy tax payers. And we are sceptical of efforts that would see a tax take offset by the costs of collection.
We would need to see working models that can provide a robust commercial case for a significant net benefit. This is a government decision, and they will need to motivate their case. This issue will not be decided by the retail industry.Australian retail has made major strides over the last five years in embracing ‘new’ retail – a technology led, customer centric and global retail. We embrace competition as an essential ingredient of a good retail ecosystem and we respect and recognize that Australian shoppers can shop wherever, whenever.
Whilst some sectors of Australian retail have been more visible and more active as public lobbyists, in truth the vast majority of the retail ecosystem recognize this is a government decision.
A government call
And government will address the Australian public as and when decisions have been made around moderating or, not, the threshold. For now, Australian retailers should be focused on innovation, not domination. And broadly I believe we are.
Anything that impedes the free flow of parcels is unwelcome New retail is underpinned by the consumer direct renaissance. With sophisticated global supply chains moving parcels across countries, across borders, to the customers front door.
And customers are celebrating the ‘ shop coming to them’ – Anything that slows down, or impedes the increasingly frictionless parcel delivery service would be an unwelcome impediment to a golden era of retail. Government needs to, and I believe does, recognise this fact.
In this guest post, co-founder of PR agency Aruga, Adam Brunes (main photo), argues the PR dicipline is quick to play its “creative” card, but what does that even mean in this highly creative world? Every PR agency in this country professes to be creative. Regardless of agency size or style, of attitude or approach, it […]
Following a competitive pitch process with representation from major agency groups, BMW Group Australia has appointed Atomic 212° as the lead agency to manage their media planning and buying. The appointment is effective from January 1st 2021 and is a testament to Atomic 212°’s data-led smarter, faster and accountable media model. The account will sit […]
With temperatures up to 40 degrees across Australia last week, it’s safe to say it’s officially Summer weather. Enter beach delivery by Deliveroo to guarantee a sand-free sandwich or burger whilst you enjoy the rays and waves. From 2 December, Australians nationwide will be able to set many of the country’s 10,000 beaches as their […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]
DoubleVerify has today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting […]
Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and […]