The Dream Collective And AWS Launch ‘SheDares’ To Encourage Women To Consider A Career In The Tech Industry

The Dream Collective And AWS Launch ‘SheDares’ To Encourage Women To Consider A Career In The Tech Industry
B&T Magazine
Edited by B&T Magazine



The Dream Collective, a global diversity, equity, and inclusion consultancy, in collaboration with Amazon Web Services (AWS), have launched SheDares, a free, online, interactive learning program in Australia, which aims to inspire professional women to consider pursuing a career in the technology industry, and show them the pathways to entry.

The development of SheDares was underpinned by research that confirmed barriers to women considering a role in the technology industry included the perception of a steep learning curve, not knowing where to start in terms of exploring tech career pathways, and a lack of visible female role models.

The SheDares curriculum was designed to help women overcome these barriers. The free program features four, online 45-minute self-paced modules focused on expanding perspectives, understanding transferrable skills, and equipping participants with pathways to build skills and find job opportunities.

Modules include practical advice for breaking into the technology industry, worksheets to apply new learnings, a career skills quiz, and fireside chats with women sharing advice about how they successfully transitioned into tech.

Sarah Liu, Founder and Managing Director of The Dream Collective (pictured), said, “According to the Harvard Business Review, women place higher barriers on themselves during the job application process.”

“SheDares was created to equip women, especially those from a non-tech background who wouldn’t ordinarily consider a role in tech, to pivot into this high-growth sector. If you love working with people, if you are creative, and if you want to help solve the world’s biggest problems, then the tech industry is an ideal calling for you, and I encourage you to consider the opportunities the sector presents.”

Findings from a new research report, titled Unlocking APAC’s Digital Potential: Changing Digital Skill Needs and Policy Approaches, prepared by strategy and economics consulting firm AlphaBeta, and commissioned by AWS, predicts that Australia will need 6.5 million new skilled and reskilled digital workers by 2025, which is an increase of 79 per cent of the existing workforce.

The average Australian worker will need to develop seven new digital skills within the next five years to keep pace with technology advancements and demand.

Adam Beavis, Managing Director, AWS Australia and New Zealand, said, “Amazon is committed to fostering a more diverse, inclusive, accessible, and equitable workforce. Diversity in both teams and leadership is a critical driver of innovation, customer service, creativity, and business growth.”

“By encouraging women to consider a career in tech through the SheDares program we aim help to increase diversity in Australia’s digital workforce, address the digital skills gap, and build resilience in our economy.”

After completing the modules, participants can access three practical pathways, designed by AWS, to help them prepare for a new career in tech.

The Build Skills pathway is for women who are interested in a career in the tech industry, and want to get started by building knowledge to help them break in. The pathway provides practical recommendations for deeper learning. This includes cloud training courses designed by AWS experts to build cloud skills and help prepare for AWS Certification exams, which demonstrate cloud expertise to colleagues and potential employers.

The Ready to Pivot pathway is designed for women who are excited by the tech industry and looking for the right opportunity. This pathway provides information and links to job opportunities at Amazon and with our customers and partners. The path also includes information about targeted job placement programs, including AWS re/Start for unemployed or underemployed individuals, and AWS Tech U, an accelerated workforce development program.

The Explore a Little More pathway directs participants to upcoming events that may interest them, such as an AWS workshop on innovation, hiring webinars with tips and tricks on how to interview for a role in the tech industry, and an AWS Cloud Essentials webinar to learn fundamental concepts of cloud computing and how they can unlock business value.

The Dream Collective and AWS will supplement the self-paced training with live panel events held throughout the year. These panels expose women to live conversations with senior technology leaders who have pivoted their careers, including speakers from both AWS and industry partners.

She Dares is now available online.




Please login with linkedin to comment

Latest News

Élysée Collective Sydney Team Expansion & Growing Roster Of Global Luxury Clients
  • Media

Élysée Collective Sydney Team Expansion & Growing Roster Of Global Luxury Clients

Élysée Collective has appointed a slew of new team members to its growing roster of luxury clients. Chelsea Down, formerly of Black Communications, P.E Nation, and Bonel PR, joins the agency as account director, working across prestige clients including Aman, Bird in Hand, Augustinus Bader, Amouage, Campari Group’s RARE portfolio and Biologique Recherche.Charlie Lewis has […]

Hard-hitting Local And Global News Kept Australians Hooked Through April, Says Ipsos
  • Advertising

Hard-hitting Local And Global News Kept Australians Hooked Through April, Says Ipsos

breaking news events, both locally and globally, captured the attention of Australians across news websites and apps, reinforcing that digital websites and apps are an essential go-to source for the stories that impact the lives of Australians. Sydney’s mastheads reported strong growth due to interest in two tragic stabbing events. This marks a stark change […]

Spotlight On Sponsors: INDY 500 Accelerates Reach With ELF Cosmetics Partnership
  • Marketing

Spotlight On Sponsors: INDY 500 Accelerates Reach With ELF Cosmetics Partnership

The INDY 500 has secured a first-of-its-kind new deal with ELF Cosmetics, utilising social media to expand the open-wheel car racing competition to new and diverse audiences. Meanwhile, Hockey Australia has extended one of the most enduring partnerships in Australian sporting history. Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major […]

TMA’s Sherilyn Shackell Wants You To Join The Rebellion!
  • Opinion

TMA’s Sherilyn Shackell Wants You To Join The Rebellion!

Life is f**king tough right now, and we’re all so over it. In this op-ed, Sherilyn Shackell, Founder and Global CEO of The Marketing Academy unpacks the downward vortex of ridiculously long hours, toxic cultures, control & command leadership, financial hardship and uncertain futures that is sucking the energy from even the most optimistic people. […]

Opinion

by B&T Magazine

B&T Magazine
Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers
  • Technology

Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers

Salesforce has launched new Einstein Copilot tools for marketers, giving them the ability to automatically create campaign briefs, personalised content and promotions from their data. B&T was on the ground at Salesforce’s Connections event in Chicago to hear first-hand about the new tools. All of these new tools rely on Salesforce’s Data Cloud platform that […]

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]