The Dannes Lions: Celebrating Comedy Ad Gold

If you’ve created a hilarious, crazy laughter inducing, rib-hugging ad in the past two years, there’s a new award you can enter; Dannes Lions.
The Awards are real with the man behind it, commercial director Daniel Sheppard,confirming to B&T he’s had several entries.
He’s even gotten a few submissions from Australia.
“I can’t reveal any favourites, but I have a feeling Cannes and Dannes will be sharing some winners,” he said.
However, Sheppard is the only one judging the 100 winners, and it’s been tricky.
“Being the one and only judge has been fun, but very challenging,” he said. “A lot of disagreements between myselves.”
The Dannes Lions Awards calls for creatives and producers to submit the funniest ad they’ve made within the past two years.
“This is a very exciting day. For as long as I can remember, I have been fascinated by advertising and the idea of mixing my own body with a lion’s body and turning it into a trophy,” said Sheppard in his own press release.
“This is an effort to celebrate both. While we have some budgetary limitations because this is our first year, we hope that what we lack in Rosé, we make up for in mostly safe drinking water.”
The Awards has also released a hilarious call for entries video.
On last look, the Dannes Lions had received 413 submissions.
Please login with linkedin to comment
Advertising Standards Bureau cook island tourism Hashtags hoyts luxLatest News

Carla Zampatti Gives Final Family Photoshoot And Interview To The Australian Women’s Weekly
The May edition of The Australian Women’s Weekly, which is out today, features the final interview and photoshoot with Australian fashion icon and trailblazer Carla Zampatti.

opr Report: The Need To Rethink Content In A Post-Pandemic World
A new report shows the need for brands and organisations to rethink their approaches to marketing and communications content in a post-pandemic world. The new report, titled Future of Content and part of opr’s Futures series, takes an in-depth look at the changing way audiences find, consume, make and share content in Australia and around the […]

Wednesday TV Wrap: Lego Masters Top Performing Entertainment Third Night In A Row Despite Viewer Drop
Lego Masters and Masterchef both again experienced a nightly drop-off, though at less extreme rates than on Tuesday. While Lego Masters dropped by 16,000 from Tuesday night to reach 766,000 viewers, it was again the top-performing entertainment show for the third night in a row since its premiere. Last night’s episode was a ‘night before Christmas’ spectacular […]

ThinkNewsBrands Shifts To Roy Morgan, Drops emma, For Readership Data
ThinkNewsBrands has today announced the appointment of Roy Morgan to oversee news readership measurement from 1 July. As part of this decision, emma will be retired. ThinkNewsBrands said the decision to shift came after it had listened to the industry and acknowledged the need to implement a single unified readership metric for total news, produced by one entity rather than […]

Clems Melbourne’s Jonny Berger Joins CHEP As Managing Partner
CHE Proximity has announced the appointment of Jonny Berger as managing partner, moving within the Clemenger Group to join CHEP from Clemenger BBDO Melbourne. With almost 20 years of experience, Berger joins the executive team in Sydney leading the Samsung account. Justin Hind, CEO at CHE Proximity said, “Jonny is a key senior addition to […]

The Number Of Australians Aged Over 75 On Social Media Doubled In 2020
Older Australians turned to social media apps and other forms of digital communication like never before during COVID-19, new research from the Australian Communications and Media Authority (ACMA) shows. The study found that 41 per cent of Australians aged 75 and were using social media in June of 2020, up from 18 per cent in […]

Vitasoy Encourages Us To Grow A Better World By Drinking “Planet Milk” In New Brand Platform By Leo Burnett
This World Earth Day (April 22nd 2021), Vitasoy, a pioneer of soy milk, has declared its mission to ‘Grow a Better World’ via Leo Burnett Australia. The new brand platform invites people to drink plant-milk as a more sustainable option for the planet. The brand idea reflects the significant trend toward plant-based foods and beverages […]

Samsung Ads Bolsters Australian Presence With Three New Hires
Samsung Ads Australia has confirmed the appointment of three new key members of its expanding Sydney-based team, including Laura Wall [pictured] ex-Shopper Media Group, Luke Fox ex-BBC Global News, and Sharon Miranda ex-News Corp. This announcement follows the appointment of Alex Spurzem as General manager in July 2020. Samsung Ads Australia began its soft launch […]

Starcom Wins Tourism Tasmania’s Media
Publicis’ Starcom has been appointed by Tourism Tasmania to manage its media account, encompassing strategy, planning, buying and digital media. Starcom has been tasked with connecting people with the island state both culturally and emotionally, focusing both on domestic travellers and planning for the returning international traveller. Emma Terry, chief marketing officer, Tourism Tasmania said: […]

Pinterest And Shopify Expand Partnership
Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries. The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform. With the evolution of the […]

Changing The Ratio: ThinkHQ’s Jen Sharpe And Sarah Said On Speaking Equally To All Australians
As our Changing The Ratio breakfast events draw closer, B&T is excited to be sharing conversations with some of the changemakers in our industry. B&T sat down with two of the Think HQ team, founder and managing director Jen Sharpe (pictured right) and social media coordinator Sarah Said (pictured left) to talk about why diversity is better for […]

Taboola drives free advertising to six Australian women-owned businesses, as part of its new #RecommendHER program
Taboola, a global leader in powering recommendations for the open web, has powered free advertising campaigns for more than 100 women-owned businesses, including six Australian businesses, as part of its new #RecommendHER program.

Zenith Names Sarah Heitkamp As Head Of Strategy & Planning
Zenith Australia has announced the promotion of Sarah Heitkamp to the new role of head of strategy and planning – Sydney. Heitkamp moves from her current position as Sydney strategy director effective immediately, reporting to Zenith Sydney Managing Director, Jonny Cordony. Heitkamp returned to Zenith Australia at the beginning of last year after a two-year […]

How Brands And Retailers Can Create A Personalised Customer-First Experience
There’s no doubt the retail sector has been through a massive transformation in the last 12 months and with Australian consumers shopping online more than ever there’s a wealth of data to be learned, that will benefit retailers and marketers. The BigCommerce 2021 State of Ecommerce ANZ Report leverages the data of the Top 100 […]

WPP Shareholders Vote In Favour Of Global Takeover
WPP's shareholders have voted overwhelmingly in favour of a takeover and for Tom Williams on Dancing With The Stars.

Time Is Running Out To Nominate For B&T’s CMO Power List!
Be warned, B&T's pulled out the egg timer for our CMO power list! Votes close on Monday! Googlies strictly hard boiled.

Charlotte Crosby Launches Values & Vibrators Podcast
This is such a terrific name for a podcast, B&T was thinking of nicking it for our very own one.

Behold! All Of The Pics From B&T’s Women Leading Tech!
If there's EVER a function where you need to get the overhead projector or Powerpoint to work it's Women Leading Tech!

Dettol Launches Australian Heartland Collection Via Momentum
One need only witness the B&T office human pyramid in action to know that a trusty bottle of Dettol is always on hand.

Māori Support Network Releases First Major Brand Campaign Via Motion Sickness
B&T knows we should be bringing you more great work from NZ, however, we do struggle with that squiggly thing in Māori.

Sexist Tent Advert On Amazon Says It Would Be ‘Easy For Women To Put Up’
Sure, this is a rather sexist ad for a tent; however, it vastly undersells the sheer horror that is camping.

Isobar ANZ Wins Adobe 2021 Digital Experience Partner Of The Year Award
Isobar's fifth grade racquetball trophy discretely moved to rear of cabinet after Adobe Digital Experience Partner win.

Apple Spoofs Tom Cruise And Co With ‘Mission Implausible’ Ad For New iPad Pro
This cool Apple spot comes with a surprising end that includes Tim Cook; which probably takes the surprise out of it.

“Beginning Of The End Of The Pandemic!” Omnicom Revenues Down 1.8% In Q1, But Rebounds 9.6% From COVID
Omnicom's Q1s are in & if they were a hamburger they'd be better than a Zinger but not as good as the Whopper Baconator.

PHD Media Named Best Place To Work For Media And Marketing By AFR
Apparently the use of 'the rack' & thumbscrews in the workplace is frowned upon by the AFR's Best Places To Work Awards.

Woolies Takes Majority Stake In Quantium
Woolworths takes majority stake in Quantium, still can't get its trolleys to drive in a straight line.

Government’s Woeful ‘Milkshake’ Consent Ad Deleted
Vaccine rollouts, another Shark's loss on the weekend and now consent videos, it's been another trying week for ScoMo.

Nine’s Big Idea Store Announces Action Packed Line-Up
Nine unveils impressive Big Idea Store line-up and it's not good news for fans of dancing poodles or the wobble board.

Droga5 Goes Back To Pompeii 79AD In Epic New Work For Alexa
B&T's very conscious of overusing the word epic in headlines, but the hyperbole is definitely warranted in this beauty.

Coke Criticised At Shareholder Meeting For Exacerbating Health Issues In American Communities Of Colour
Coke criticised for exacerbating health issues in communities of colour, not to mention communities generally.