B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • WPP
  • AI
  • NRL
  • Thinkerbell
  • EssenceMediaCom
  • State of Origin
  • Spotlight on Sponsors
  • imaa
  • Channel 10
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The Core Agency Creates New ‘Before & After’ Brand Platform For QBE Australia Pacific
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > The Core Agency Creates New ‘Before & After’ Brand Platform For QBE Australia Pacific
Advertising

The Core Agency Creates New ‘Before & After’ Brand Platform For QBE Australia Pacific

Tim Addington
Published on: 12th May 2021 at 10:53 AM
Tim Addington
Share
3 Min Read
SHARE

Independent creative agency, The Core Agency, has created a new brand platform for QBE Australia Pacific (AUSPAC).

Now in their seventh year of partnership, the agency has expanded upon its previous consumer work to create a new core idea to be used across all areas of the QBE AUSPAC business. The new direction is being progressively rolled out across home and vehicle, business insurance, specialty products, and people risk.

Developed using insights from across the organisation, the new ‘Before & After’ brand platform conveys that QBE does more than just offer insurance. It gives people the confidence to achieve their ambitions by being there for them, Before & After and everything in between. QBE sees insurance as not just a transaction, but an enduring partnership.

The new brand platform, visual identity, plus brand and product advertising campaigns will be rolled out progressively across the QBE AUSPAC region.

First to leverage the new brand platform is an integrated campaign for the brand’s home and car insurance products in Australia. The work features TVCs, digital, OOH, radio and social. The creative reinforces QBE’s strength in being there for its customers through every step of the insurance process.

The ads communicate how easy it is with QBE to get a quote before you buy and to claim after.

Christian Finucane, founder and creative partner at The Core Agency said, “as a longstanding partner of QBE ourselves, we are super happy to launch the new ‘Before & After’ brand platform. They genuinely value enduring partnerships, and the new work shows how that translates into ease and reassurance for their customers.”

Sara Foale, chief marketing officer at QBE AUSPAC added, “we’re incredibly excited to launch our new brand platform, Before & After, which perfectly captures the essence of our customer ambition. We don’t simply offer insurance, we’re all about being there before and after – helping our customers to protect and prevent against the ‘what ifs’ and being there to support if anything goes wrong.”

The agency’s client list includes IGA Supermarkets, QBE Insurance, PwC, Just Better Care, Evergreen Garden Care, EASYFLOWERS, Doctors on Demand and Elders Insurance.

CREDITS

Client: QBE Insurance
Chief Marketing Officer: Sara Foale
Head of Marketing: David Hirsch
Marketing Partner: Rob Jones

Agency: The Core Agency
Founder & Creative Partner: Christian Finucane
Founder & Creative Partner: Jon Skinner
Senior Copywriter: Kevin Macnamara
Senior Art Director: Simone Parravicini
Strategy Director: Andrew McCowan
Business Director: Rebecca Turner
Account Director: Joseph Rosslind
Senior Designer: Nick Williams
Designer: Sophie Adams
Agency Producer: Monique Pardavi

Production Company: Plaza Content
Director: Paul Middleditch
Executive Producer: Pete Masterton
Editor: Peter Barton / The Editors
Post Production: Blockhead VFX
Sound Design: Song Zu

Stills Photographer: Steve Greenaway

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: the core agency
Share
Tim Addington
By Tim Addington
Follow:
Tim Addington is a communications professional with decades of experience in journalism and public relations across leading newspapers, magazines, and agencies in the UK, Middle East, and Australia. He is the founder and Director of TAG PR. Tim's extensive career includes serving as the head of Publishers Australia and Communications Director at independent Sydney advertising agency The Works. Tim was the Associate Publisher and Editor of B&T from 2007 to 2012. Prior to his time in Australia, he worked as the launch News Editor and then Editor of Campaign Middle East. He began his career at London’s largest news press agency before moving on to UK national daily newspapers. Tim is also an active participant in the industry, regularly moderating at conferences and serving as a judge for the CommsCon, Mumbrella, and B&T Awards.

Latest News

Les Timar Exits Clemenger Group After 27 Years
17/06/2025
TV Ratings (16/06/2025): Food-Themed Superhero’s Take Top Spot In Entertainment Programs
17/06/2025
Kirsty Muddle & Chris Howatson Return To Lead 2025 IPA Business & Agency Leadership
17/06/2025
Second Born: Australia’s Emerging Creative Agency Arrives In Adelaide
17/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?