The Brumbies Enlist VLAST To Tackle Players’ Commercial Activities

ACT Brumbies, an Australian professional rugby union team based in Canberra has engaged VLAST, a global talent management and activation platform, to automate and simplify their players’ commercial activities.

Removing manual processes was critical for the Brumbies, who play and facilitate local competitions featuring eight major divisions, over 90 senior teams, 240 junior teams, school-based programs, and 6,500 registered players.

ACT Brumbies, head of commercial, Elizabeth Griffiths said, “Giving visibility of player appearance requests and bookings across the high-performance unit and all other departments is a game-changer for our team at the Brumbies.”

“VLAST’s ability to provide visibility of compliance reporting, track key metrics including number of completed appearances, total time, and the types of activations is paramount for club executives and rights holders respectively,” added Griffiths.

Nick Smith, VLAST’s global head of customer success said, “The VLAST team is thrilled to see the results and success stories coming out of the ACT Brumbies headquarters since switching on the technology in June this year. ACT Brumbies are certainly transforming the way players connect and optimise community and commercial opportunities.”

“Through working with ACT Brumbies these past few months, we have automated all talent activations, enabled better reporting, increased efficiencies and ultimately reduced the cost and complexity of talent activations and appearances. We look forward to continuing this outcome-driven relationship with ACT Brumbies and partnering for future technology-driven successes for their players and association,” added Smith.

VLAST uses cutting-edge technology to reduce the internal administrative effort required to manage talent communications and bookings. It reduces human error, improves the experience and outcomes for talent and provides a seamless reporting tool for sporting teams and rights owners.

VLAST’s partnership with ACT Brumbies is off the back of major deals being made around the world with sporting teams and rights owners including Harlequins in the UK, the AFL and Cricket Australia in Australia and the NFL in the US.

The ground-breaking VLAST product was created by Pickstar Group.

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