This week The Brief takes you to Hobart’s Museum of Old and New Art (MONA) to discuss the digital economy with Southern Cross Austereo (SCA).

SCA hosted its inaugural SCA Engage Live event at MONA with speakers Harold Mitchell, Woolworth’s Penny Winn and SCA’s Clive Dickens and Jules Lund.

Here radio presenter Lund talks to B&T about why he is passionate about social media and turning listeners into fans. Dickens, director of digital and innovation, chats about how Songl is faring in the crowded music streaming space and how to strike a balance between data and creativity.