This week’s The Brief catches Amir Kassaei, DDB Worldwide’s chief creative officer, on a recent trip to Melbourne.
This is the first instalment of an in-depth interview with the highly-awarded creative who took on the top creative role in 2011 after reshaping DDB Germany into one of the country’s most successful agencies.
Here Kassaei tells us why the worth of a Cannes Lion is being threatened and discusses his war of words with WPP’s Martin Sorrell over the 2012 Cannes judging.
Last year’s Cannes was rocked by block voting allegations and in the international trade press Kassaei said WPP “was briefed to kill Omnicom ideas”.
He also discusses the lack of talent in China, his creative vision for DDB and how his interesting background and no “no bullshit” attitude has furthered his career.