The Brief: passion spasms and WOM

The Brief: passion spasms and WOM
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This week’s The Brief catches up with global word-of-mouth expert Geno Church.

Church, who was in Sydney  recently for a breakfast hosted by The Influence Group, speaks to B&T about spasms of passion and collective showers.

In the interview he also tells us why marketers need to get over their ‘love language problems’.

Take a look.

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