The Brag Media, Australia’s number one music and entertainment publisher, has today announced it will exclusively represent Australia and New Zealand audiences for Variety.
Variety is the most authoritative and trusted source of entertainment business news, reaching an audience of affluent influencers. For 115 years, influential producers, executives and talent in entertainment have turned to Variety for expert film, TV, digital, music, and theater business analysis and insights.
In Australia, Variety reaches over 600k Australian eyeballs every month.
The Brag Media collectively registers 2 million unique Australian Users each month across its titles Rolling Stone Australia, The Brag, Tone Deaf, The Industry Observer, Don’t Bore Us and now Variety and over 5 million Australians on social media.
The Brag Media will help solidify Variety’s presence in the Australasian region as they contribute their expertise and authority in the Australian film, entertainment, music and lifestyle industries.
This new partnership arrives less than 12 months after Penske Media Corporation’s first deal with The Brag Media to launch its 10th international edition of Rolling Stone back in November 2019.
Variety’s Group Publisher and CRO Michelle Sobrino-Stearns said: “We are excited to partner with The Brag Media to expand our partner base in Australia and New Zealand.”
The Brag Media’s CEO Luke Girgis (pictured) added: “Variety is simply iconic, and we are extremely privileged to have such an influential publication join The Brag Media as we cement ourselves at the centre of the music and entertainment industry.
“Variety will offer The Brag Media’s fans, brands and partners access to premium content, audiences and insights.”