More than one million minutes of walking were recorded in a single month by thousands of people from around Australia and New Zealand during in the inaugural Walk with The Weekly health and wellbeing campaign run by Are Media’s The Australian Women’s Weekly.
Proudly sponsored by Priceline Pharmacy, and with TV and radio star Chrissie Swan as the official ambassador, Walk With The Weekly encouraged people to walk for 30 minutes a day throughout September to improve their physical and mental health and create more community connections.
More than 3,900 people – aged from 16 to 80 and from across Australia and New Zealand – took part in the campaign and logged 1,042,486 minutes of walking from 1 to 30 September.
Roy Morgan research shows that walking is Australia’s number one type of exercise, enjoyed by three-quarters of women or almost 8.5 million nationally.
The Australian Women’s Weekly editor, Sophie Tedmanson, said the success of Walk With The Weekly was testament to the power and influence of the brand and the loyalty of its highly engaged audience, who are passionate about their health.
“We are very proud of this campaign, which was all about helping our readers become healthier and happier, while at the same time building on The Australian Women’s Weekly community,” she said.
“Walking is a fantastic way to stay fit and healthy, so hitting our target of one million minutes walked – the equivalent of 16,700 hours, or 694 days – was an amazing and very rewarding result”.
“This campaign has been the perfect fit for Priceline Pharmacy. We always have a huge focus on encouraging Australian women to take steps to proactively manage their health, and in this case – they’ve taken one million of them! Walking has tremendous health benefits and clocking up one million minutes of walking in September is a remarkable feat,” said Wesfarmers Health head of retail marketing, Corrina Brazel.
Walk With The Weekly was launched at the inaugural The Australian Women’s Weekly Health Summit in Sydney on Saturday, 31 August, which was also sponsored by Priceline Pharmacy with Jean Hailes and McKenzie’s Foods as supporting sponsors.
The sold-out, all-day event motivated guests to achieve better health in mind, body, and soul through a series of expert panel discussions and guest speakers covering a wide range of topics from mental health and menopause to financial wellness and healthy eating.
The Australian Women’s Weekly Health Summit will return in 2025.
