Kmart’s chief toy buyer is again under scrutiny after shoppers noticed a kid’s unicorn toy that appeared to have its horn replaced by a gigantic penis.
The toy was part of Kmart’s Dream Winter Castle kids set and was first picked up by a mother called “Ashleigh” who posted a pictured of the unfortunate toy to the Kmart Hacks and Decor Facebook page.
“Mmkay Kmart,” wrote Ashleigh. “Subliminal messages or the guys at the castle making factory were high … 2020 unicorn horn?”
However, others have suggested it’s not a gigantic wanger, but rather an odd-looking feather perched on the horse’s forehead.
Still, the unfortunate-looking toy stirred some online debate.
“This has actually made my day!” posted one.
“People! This species is none other than the Biggus-Dickus White Horse, originating from the Isle of Stiffrod,” said another.
While another added: “In what world does this look like a feather?”
Kmart has not yet publicly commented on the oddly-shaped toy.
The latest mishap from Kmart’s toy department follows on from news in mid-April where the retailer was forced to recall a kid’s diary that included a list of sex toys and sex positions.
The X-rated gaffe was first noticed by Queensland mother of four Toni Alamos who bought the Frozen II Secret Diary Make Over Set for her daughter’s birthday.
As you’ll see below, it was hardly appropriate for young children. Kmart apologised and immediately recalled the product.
A spokesperson saying at the time: “We are so very sorry – and extremely embarrassed – to hear about a customer’s recent experience with our Frozen 2 Dairy Make Over Set.
“This does not in any way reflect our views as a family business and we are investigating this situation as a priority with our supplier.
“We do hope this is an isolated incident but have decided to withdraw this item from sale just to be sure. We’ll be conducting a thorough investigation,” the spokesperson said.
Please login with linkedin to commentKmart
B2B global marketing, content and communications firm, AZK Media, has announced the appointment of leading business and technology journalist, Athina Mallis [feature image], as its Senior Content and Communications Specialist. The appointment follows continued demand for the consultancy’s outsourced CMO capability, as organisations look for more specialised and value-add models of marketing since COVID-19. “Now […]
There may still be physical borders in places, but for QLD and WA there are now even more ways to connect. Longtime representatives of industry up-and-comers Youngbloods and mentoring program The Trenches are expanding to launch the program in more states. Formed in 1995, Youngbloods champions and provides opportunities for young people in the industry. […]
Independent, regional full-service marketing agency, Barefruit Marketing, has unveiled new packaging design for up-and-coming Ballina-based brewery, Seven Mile Brewing Co. The agency was delighted to be awarded the brief from Seven Mile Brewing Co. to redesign the packaging of their three core craft brews; American Pale Ale, Cali Cream and West Coast IPA. It was […]
Independent, Australian-owned and operated Venetian Media Group has appointed Michael Fishwick to the position of Chief Executive Officer off the back of two new company acquisitions and significant revenue growth for the Group. Fishwick assumes the role after 14 years working within the company, most recently in the position of Chief Operations Officer where he […]
A cast of eminent Australians, Olympic athletes, sporting legends and industry experts including Lucy Turnbull, Michael Knight, Louise Sauvage and Brad Fittler feature in a dynamic new podcast Beyond the Games hosted by TV sports commentator Mark Beretta celebrating the Sydney Olympic and Paralympic 20th anniversary. Commemorating the Games could not be done by bringing […]
Surry-hills based digital marketing agency, Whitehat Agency, has announced two new client wins, welcoming Layne Beachley to the fold as she launches her new self-empowerment platform, Awake Academy, as well as the iconic Coogee Bay Hotel. Layne selected Whitehat to bring her online platform to life, with Whitehat providing a full suite of services from brand development, website […]