Text100 Shakes Up Sydney Leadership Team & Nabs New Creative Space

Global marketing communications consultancy Text100 has announced changes to its Sydney leadership team and a move to a new creative space in Surry Hills.

Both announcements come on the back of seven new integrated client wins including Cisco, Deakin College, Rode Microphones and Engineers Australia.

Karen Coleman (pictured above), managing director of Text100 in Australia and New Zealand, returns from maternity leave, taking back the reins from Simon Fitzgerald, left the agency at the end of May to pursue a senior PR role at Bendigo and Adelaide Bank.

With her return, Coleman, has shaken up the leadership team and moved the agency’s location. She will be supported by Mihika Gujral, who has been promoted to deputy managing consultant.

An eight-year Text100 veteran, Gujral will partner with Coleman to drive business growth and will also run the day-to-day operations of the agency, focusing on employee development and recruitment.

Karen Wells, who has been with Text100 for 12 years, has taken on the position of vice president of consulting and strategy. She will also remain on the Sydney leadership team.

Bec Madden, who joined Text100 in 2017 from TBWA, also joins the agency’s new leadership team and will head up its creative strategy.

Text100 now has 23 staff in its Sydney office, and is currently recruiting a further two people in design and PR.

Coleman said: “I’m really proud that we’re growing our leaders from within Text100 and that’s translating to a really strong culture and business success. Our new location in Surry Hills is representative of who we are as an agency today.

“We have creative strategists, copywriters, designers, social specialists and consultants amongst our team.

“We’ve been growing our capabilities across public relations, social, content and digital marketing. and it’s having a really positive impact in pitches and with our clients.”