Text100 Shakes Up Sydney Leadership Team & Nabs New Creative Space

Text100 Shakes Up Sydney Leadership Team & Nabs New Creative Space
SHARE
THIS



Global marketing communications consultancy Text100 has announced changes to its Sydney leadership team and a move to a new creative space in Surry Hills.

Both announcements come on the back of seven new integrated client wins including Cisco, Deakin College, Rode Microphones and Engineers Australia.

Karen Coleman (pictured above), managing director of Text100 in Australia and New Zealand, returns from maternity leave, taking back the reins from Simon Fitzgerald, left the agency at the end of May to pursue a senior PR role at Bendigo and Adelaide Bank.

With her return, Coleman, has shaken up the leadership team and moved the agency’s location. She will be supported by Mihika Gujral, who has been promoted to deputy managing consultant.

Text100 Sydney office [1]

Text100’s new office in Surry Hills

Text100 Sydney office [2]

An eight-year Text100 veteran, Gujral will partner with Coleman to drive business growth and will also run the day-to-day operations of the agency, focusing on employee development and recruitment.

Karen Wells, who has been with Text100 for 12 years, has taken on the position of vice president of consulting and strategy. She will also remain on the Sydney leadership team.

Bec Madden, who joined Text100 in 2017 from TBWA, also joins the agency’s new leadership team and will head up its creative strategy.

Text100 now has 23 staff in its Sydney office, and is currently recruiting a further two people in design and PR.

Coleman said: “I’m really proud that we’re growing our leaders from within Text100 and that’s translating to a really strong culture and business success. Our new location in Surry Hills is representative of who we are as an agency today.

“We have creative strategists, copywriters, designers, social specialists and consultants amongst our team.

“We’ve been growing our capabilities across public relations, social, content and digital marketing. and it’s having a really positive impact in pitches and with our clients.”

Please login with linkedin to comment

Bec Madden Cisco Deakin College Engineers Australia Karen Coleman Karen Wells Mihika Gujral Rode Microphones Text100

Latest News

ING Launches New Brand Direction, Do Your Thing, Via Ogilvy
  • Advertising
  • Marketing

ING Launches New Brand Direction, Do Your Thing, Via Ogilvy

ING Australia has taken on a new tagline, ‘Do your thing’, with the new brand direction articulating the bank’s approach to being there, alongside its customers, as they go about doing the things that matter most to them. ING’s head of brand Carly Yanco said: “We’ve just lived through a year where the everyday things […]

SMI Data: January Ad Spends Sink As COVID & The Delayed Oz Open Bites
  • Media

SMI Data: January Ad Spends Sink As COVID & The Delayed Oz Open Bites

Australia’s media agency market has reported softer advertising demand in January as the delayed Australian Open and the continued impact of COVID 19 briefly interrupted the market’s COVID recovery. Total media agency ad spend was back 7.3 per cent in January as the Metropolitan TV market – our largest media sector – reported a 5.3per […]

Slingshot Wins Masterpet And Endeavour Consumer Health Accounts
  • Media

Slingshot Wins Masterpet And Endeavour Consumer Health Accounts

Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and Endeavour Consumer Health. Masterpet owns pet care brands Black Hawk, VitaPet and Aristopet, while Endeavour Consumer Health includes brands like Red Seal, Pharmacy Choice and Faulding. Slingshot CIO and Partner Simon Corbett (pictured) said that winning the two businesses was […]

New Campaign Highlights That 70% Of Australians Say They Want To Die At Home
  • Campaigns

New Campaign Highlights That 70% Of Australians Say They Want To Die At Home

Leading South Australian ageing care provider ECH (Enabling Confidence at Home) is shining a light on the need for Australians to talk openly about death with their family members and loved ones to ensure any specific wishes or choices can be fulfilled. Australia faces a significant societal challenge as death continues to be a subject […]

Introducing The Zavy Social Scoreboard
  • Media

Introducing The Zavy Social Scoreboard

You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication.   What does this have to do with a scoreboard? We all […]

Partner Content

by B&T Magazine

B&T Magazine
Apparent Grows Media Division With Three New Hires
  • Media

Apparent Grows Media Division With Three New Hires

Full service agency Apparent has expanded its dedicated media division with the appointment of Phoebe Chan as head of media and advertising operations and Jaclyn Ely as client partner, media. Headed by former Naked Communications and Ikon executive John Halpin, Apparent’s media division has seen 88 per cent growth over the past 12 months across […]

Why Everyone Is Talking About Identity Graphs
  • Technology

Why Everyone Is Talking About Identity Graphs

Identity Graphs have emerged as a way to bring customer data together in a centralised place. But when it comes to marketing and discovering new audiences, this technology is about so much more than collating data, explains smrtr’s co-founder and CTO Boris Guennewig. Identity on the internet is a multi-faceted phenomenon. It might exist in […]

Opinion

by B&T Magazine

B&T Magazine
Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]

Opinion

by Kathleen Farmilo

Kathleen Farmilo