Ten-year Study Finds Aussies Ditching The Booze For A Healthier Lifestyle

Ten-year Study Finds Aussies Ditching The Booze For A Healthier Lifestyle
SHARE
THIS



Today DrinkWise has released Australian Drinking Habits 2007 vs 2017 – a study 10 years in the making.

The report summarises DrinkWise’s comprehensive 2017 study into the Australian drinking culture, and compares the results to DrinkWise research from 2007 – providing insight and context into how the drinking landscape has evolved over the past 10 years, and what has influenced these changes.

The positive outcomes are reflective of a more mature Australian drinking culture than that of 10 years ago, and in part reflect the work DrinkWise has done to improve this culture: Australians are drinking more moderately, and the rate of excessive drinking, and underage drinking, is decreasing.

These trends suggest our relationship with alcohol is fundamentally changing to one that is more mature and responsible. An emphasis on personal health, lifestyle factors and a focus on moderation is an identifying factor influencing people’s decision to drink less.

The report is described by DrinkWise CEO John Scott as an important investment.

“Over $100,000 was invested in both the quantitative and qualitative data used to analyse and understand the current Australian drinking context,” he said.

“This research is integral for DrinkWise to better understand the alcohol behaviour landscape and lets us review and assess our work with the Australian community.

“The results are in line with the positive changing culture we have been observing for many years, and are evident in the messaging of DrinkWise campaigns and approaches – that’s something we’re really proud of.”

John Scott and Rebecca Madden

John Scott and Rebecca Madden

DrinkWise Ambassador Dr Andrew Rochford recognised that while drinking too much is a significant health concern for many Australians, there are other worries that are taking priority.

“Generally speaking, Australians are interested in leading a healthy lifestyle – issues including weight management and getting enough exercise are of higher concern to most Australians than their drinking,” he said.

“From a medical perspective, it’s also good to see an increasing number of Australians agree pregnant women shouldn’t drink alcohol. This has been a focus of communications from government and organisations like DrinkWise over the last five to six years and we look forward to seeing this trend continue to increase.

“The DrinkWise report has demonstrated that the Australian drinking culture is maturing. Aussies are changing where and what we drink. Most people are drinking at home, typically while enjoying a meal, and socialising with friends and family. Our tastes are changing, too, and we’re opting for lower alcohol alternatives such as mid-strength beer.”

Media personality Rebecca Maddern also supported the research.

“Research like this is vital for organisations like DrinkWise, which endeavour to educate Australians on the importance of drinking in moderation,” she said.

“For me, this information reflects my personal choices. Being career-focused and living a busy lifestyle splitting my time between job, family and friends means that when I do choose to have a drink, I keep it to one or two so I can feel fresh, stay alert and on my game.”

Of the reasons detailing why Australians drink, the main common factors remain as a way to enhance and celebrate social occasions, to wind-down and relax, and because the taste is enjoyed.

Please login with linkedin to comment

John Scott

Latest News

Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine
Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
  • Media

Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW

On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
  • Media

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]

Rokt Secures $US80M Series D Investment Round
  • Technology

Rokt Secures $US80M Series D Investment Round

Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]

Nature Invests In New Team Members And Innovation
  • Marketing

Nature Invests In New Team Members And Innovation

Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.

PayPal And Buy From The Bush Launch New Marketplace
  • Media

PayPal And Buy From The Bush Launch New Marketplace

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]

Wednesday TV Wrap: Gruen Takes A 200K Hit
  • Media

Wednesday TV Wrap: Gruen Takes A 200K Hit

Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.

by B&T Magazine

B&T Magazine
Philippe Krakowsky Named New IPG CEO
  • Advertising
  • Media

Philippe Krakowsky Named New IPG CEO

Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.