Network Ten has announced this morning it will air a second series of its Great Australian Spelling Bee, to go live in 2016.
The Spelling Bee debuted with co-hosts Grant Denyer and Chrissie Swan August 3, with the first episode greeted with nearly a million viewers and lots of Twitter love.
Per Network Ten, the reality spelling show has increased the network’s capital city audience by 43 per cent.
Network Ten chief programming officer, Beverley McGarvey, said: “We are delighted with how Australians have embraced The Great Australian Spelling Bee and welcomed these amazing kids into their homes and hearts.
“From the start, we realised this was a very special show and that its stars – the talented and inspiring eight to 13 year old spellers – would have viewers laughing, crying, cheering and spelling along with them. The Great Australian Spelling Bee is fresh, different and always compelling. Commissioning a second series was an incredibly easy decision for us to make.”
The Great Australian Spelling Bee is produced by Endemol Shine Australia.
Endemol Shine Australia CEO, Mark Fennessy, said: “We’re extremely proud that this simple yet original concept has been so warmly received and supported. We look forward to presenting even more of Australia’s brightest and brilliant young talent in this exciting family entertainment series.”
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]