Ten Scores A Doozy With Bachelor As Mike Baird Live Tweets Finale And Social Media Scorns The Ring

Ten Scores A Doozy With Bachelor As Mike Baird Live Tweets Finale And Social Media Scorns The Ring

The champagne is probably popping around Ten’s offices this morning with OzTam figures in showing The Bachelor finale was the most watched program last night, coupled with the fact NSW Premier Mike Baird hilariously live-tweeted the final rose ceremony and the ring was so hideous social media had a field day.

The preliminary figures show the final decision segment drew the inquisitive eyeballs of 1.482 million, with the rest of the show (the bits where Sam didn’t choose his girl) saw 1.228 million watching.

While it wasn’t enough for Ten to win the night  – Seven nabbed top spot with a share of 27. 1 per cent, Nine was second with 25.9 per cent and Ten in third with 25.2 per cent – the endless amount of chatter on Twitter about Bachelor Sam and his new lady love Snezana Markoski.

According to data from social analytics company Meltwater, there were 24,685 conversations on The Bachelor last night, with 23,814 using #TheBachelorAU hashtag. Twitter tells us there’s been around seven million tweet impressions too.

The finale even got NSW Premier Mike Baird riled up, as he live tweeted the program.

However, arguably what delivered a fierce chatter on social media was the ring Sam presented to Snez. A lot thought it was one of the “fugliest” things they’d ever seen, solidifed by Meltwater’s data where 21.8 per cent of the chatter about the ring was negative, 11.8 per cent was positive and 66.4 per cent were neutral.

The ring and somewhat lacklustre ending, as the other two Bachelor programs had declared their love in exotic locations, prompted Bhakthi Puvanenthiran and Ebony Bowden from The Sydney Morning Herald to delve further into the episode to uncover all the product placements, location issues and ‘that ring’.

Please login with linkedin to comment

Advertising Standards Bureau Merrick Watts TV

Latest News