Reports: Paramount & 10 Look Set To Secure Cricket Australia Media Rights

Reports: Paramount & 10 Look Set To Secure Cricket Australia Media Rights

Network Ten owner Paramount is set to beat out Seven and Foxtel to the rights for Cricket Australia Test matches, one-day internationals, and the Big Bash League from 2025.

Seven and Foxtel are reportedly struggling to match the $1.5 billion offer tabled by Ten. The media companies were required to submit their best and final offers yesterday afternoon.

Sources close to the process told the Sydney Morning Herald that Paramount’s bid bested the offer from incumbents Seven and Foxtel, who were unwilling to match the offer. However, Seven and Foxtel believe that they would be able to offer better promotional deals that Paramount.

Execs from Seven, Fotxtel, and CA held talks over the last few days about whether they could collectively increase the total sum of their bids to retain the rights. Foxtel had apparently even agreed to let Seven stream key cricket matches on its online platform 7Plus if it meant securing the rights for another term. Foxtel had made the same concession with the AFL to beat out Paramount.

However, Foxtel is reportedly unwilling to budge and give up its exclusive rights to ODIs. Even if Seven and Foxtel’s can come to an agreement, their combined offer would not be an increase on the existing deal.

Cricket Australia wants to have the deal signed before Christmas but there is no guarantee that this will happen if the body deems the networks’ offers unsatisfactory. Outgoing chairman Lachlan Henderson had said that he believes cricket to be undervalued by the broadcast market.




Please login with linkedin to comment

Cricket Australia Paramount Seven Ten

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]