B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Ten Network Sinks Further In The Red With $312 Million Loss
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Ten Network Sinks Further In The Red With $312 Million Loss
Media

Ten Network Sinks Further In The Red With $312 Million Loss

Staff Writers
Published on: 26th October 2015 at 10:35 AM
Staff Writers
Share
3 Min Read
SHARE

The Network Ten has this morning reported a $312.2 million loss for the 12 months to August citing a soft ad market and ongoing costs issues as primary reasons.

This follows on from a $168.3 million loss for the same period last year. Ten blamed the loss on a $251 million license impairment – something it flagged to shareholders in April.

Last Thursday, the Network announced that the ACCC had agreed to allow Foxtel to buy a 15 per cent stake in the station which it hoped would “enable Ten to reduce debt and provide additional financial flexibility to continue its strong ratings momentum”. It has been reported that the Foxtel deal will inject upwards of $80 million to Ten’s balance sheet.

On a positive note for the broadcaster, its revenues for the year were up 4.6 per cent to $654.1 million and it has also taken a bite out of both its competitors’ ad pie. Ten was the only network to increase its ad share over the previous 12 months.

The network’s CEO Paul Anderson said its priority was to increase audience share and revenues across all platforms. However, he added that the advertising market remains “short” in terms of forward bookings.

Anderson said: “Our strategy of reducing costs in certain areas and investing in prime time programming is clearly producing results.

“This year, the primary Ten channel has recorded its biggest prime time audience since 2012 and its highest commercial share since 2011.”

Ten’s shares are presently in a trading halt and will remain so until Thursday as the company looks to implement its $77 million share placement scheme that it announced to shareholders in June.

The network believes that the share scheme and the cash injection from Foxtel will put its cash balance back in the black to the tune of $14.6 million.

It’s also hoped its new ad selling deal with MCN should further add to efficiencies.

“For Ten, the partnership with MCN is creating scale, new efficiencies, improved data capability and broader integration opportunities for our clients,” Anderson said.

“We expect our partnership to drive further improvement in TEN’s revenue share and power ratio.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Fetch TV, The Press Council
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

I’ll Never Look At A Potato The Same: BMF’s Award-Winning Big Little Campaign For ALDI
10/07/2025
L-R: Sue Cato, Sally Cray, Adam Ferrier.
Women in Media National Conference Unveils ‘Crisis Comms’ Panel Tackling PR Disasters
10/07/2025
Square Unveils Next Chapter Of ‘Service Still Matters’ Campaign Via Sunday Gravy
10/07/2025
Equality Media + Marketing Wins Gold At 2025 Melbourne Design Awards For Queenstown Precinct
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?