Teen Inspires Snapchat Lens Design For Fanta Campaign

Teen Inspires Snapchat Lens Design For Fanta Campaign

Over the last few months, Coca-Cola’s Fanta has been encouraging teens to ‘Shake it Up’ as part of its new campaign that coincides with its packaging relaunch and release of new exciting sensory flavours.

Teens were invited to design billboards, skateboards, surfboards and even a Snapchat Lens on Fanta’s digital hub.

As part of the ‘Design Your Own Snapchat Lens’ component, teens were able to submit their own design concept, with the best one chosen to inspire the creation of a real lens by Snapchat and Fanta.

The winning design was created by 18-year-old Lexie from Brisbane. Fanta ran the world’s first ‘teen-sourced lens’, inspired by Lexie’s creativity, over the weekend. It was also the first sponsored lens in Australia to run for 48 hours (instead of 24 hours).

Design Your Own Snapchat Lens comp (Snapchat and Fanta) [2]

Design Your Own Snapchat Lens comp (Snapchat and Fanta) [4]

Fanta also purchased a major Snap Ad campaign – Snapchat full-screen video ads that play with sound. In fact, this is how Snapchatters submitted their ideas – they could ‘swipe up’ on the video ads to a mobile website to design and submit their own lens.

Furthermore, Fanta ran Snap Ads with long-form videos for the campaign, a national geofilter (day-parted, meaning different creative over the course of the day), and five Snapcodes to access the lenses and geofilters were made available at exclusive parties.

Fanta's Snapchat geofilter [1]

CREDITS

Media: UM

Social: Society and Coca-Cola Social Centre (Pierrette Langford and Steph Chng)

Creative: Ogilvy Sydney

Digital: Satellite NZ

Brand activation manager: Kate Solomon

Brand manager: Josh Gonski

Group marketing manager: Donna Mulholland

 




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]