Confronting Telco Ad Featuring A Suicide Bomber Divides Middle East

Confronting Telco Ad Featuring A Suicide Bomber Divides Middle East
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A new campaign for Kuwaiti telecommunications giant Zain featuring a suicide bomber and actual victims of terror attacks is dividing the Middle East with some calling it brave and others exploitative.

The ad eerily follows a suicide bomber who’s repeatedly met with a singing message of “Worship your God with love, not terror”.

Check out the ad below.

The video features Arabic pop star Hussain al-Jassmi and has registered over 2.5 million views on Zain’s YouTube page and more than almost 5000 shares on Facebook.

Fans of the ad have congratulated the telco for dealing with such a difficult issue, however, critics have said it “distorts the truth” and singles out the portrayal of the Syrian boy who made global headlines who was injured in a military attack and not a terrorism bombing.

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