Study: Half Of All Businesses Could Be Made Obsolete By Digi Start-Ups

Study: Half Of All Businesses Could Be Made Obsolete By Digi Start-Ups
B&T Magazine
By B&T Magazine



A new global study has found that almost 80 per cent of businesses believe they will be disrupted by a digital start-up either now or in the near future and 50 per cent of those fear they’ll become obsolete because of it.

The study, by Dell Technologies, was based on the responses of 4000 businesses across 16 countries. It found 78 per cent of respondents believed that a new digital start-up would pose a serious threat to their organisation. Some 73 per cent agreed that they should try harder at digitally transforming their own businesses and over half agreed they’d seen significant disruption in their industries over the past three years.

Sixty per cent agreed they were unable to meet customer demands and 64 per cent said they were unable to act on intelligence in real time.

Dell Technologies CMO noted: “So far the fourth industrial revolution has proved as ruthless as its predecessors. If companies can’t keep up, they will fall behind … or worse. The ‘delay until another day’ approach simply won’t work.”

However, in response to the disruption, 73 per cent agreed they needed an improved tech strategy for their business. Sixty-six per cent were planning to invest in IT and better digitally-equipped staff and over three-quarters were expanding their software development capabilities.




Please login with linkedin to comment

Advertising Standards Bureau Digital disrutpion einsights

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]