To celebrate Cinco de Mayo, Snapchat has launched a taco face filter which is the stuff of nightmares. The filter transforms people’s heads into giant tacos with the option of dribbling the chain’s Diablo spicy sauce.
The latest filter is sponsored by fast food chain Taco Bell who think there are people in this world who dream of being a taco:
— Taco Bell (@tacobell) May 5, 2016
People’s reaction is a mix bag where some people are terrified and some people are loving it:
The taco bell filter on Snapchat is one the scariest things I’ve ever seen
— leilani (@leilalalani) May 5, 2016
American Horror Story: Taco Bell Snap Filter
— Teighlyr (@teighlyr_) May 5, 2016
Can we taco bout how lit this filter is ? pic.twitter.com/XxcO19mOb5
— K. (@korinitaaa) May 5, 2016
The snapchat taco filter got me craving tacos
— Kobee Mendoza (@_kobeemendoza) May 6, 2016
Someone just sent me a snapchat of them using the taco filter while eating a taco. I’m mortified.
— Joe Santagato (@JoeSantagato) May 5, 2016
I look better as the snapchat taco filter than I actually do in real life
— ☠ SORRY NOT SORRY ☠ (@SORRYNOTSOORRY) May 5, 2016
Dear Taco Bell, your snapchat filter is BRILLIANT marketing. I’ve always wanted to know what I would look like as a crunchy taco??
— Kimberly J. Brown (@OfficialKJB) May 5, 2016
It’s official. This is the worst Snapchat filter of all time. pic.twitter.com/MAKwyS9AP9
— Madison M. K. (@4evrmalone) May 5, 2016
A fortnight ago to celebrate National Weed Day (April 20th), Snapchat was accused of digital blackface when launched a Bob Marley filter which superimposed the skin colour and facial features of the Jamaican artist on the Snapchat users-with added Rastafarian hat and dreadlocks.
People in the industry have praised Snapchat as a great marketing tool to grab those Millennials. But Strohfeldt Consulting founder and creative director, Robert Strohfeldt, argued that Snapchat has got nothing on the success of more traditional campaigns.