Pokémon Go Inspiring The future Of Warfare: The Pentagon

Pokémon Go Inspiring The future Of Warfare: The Pentagon

Secret government war agency turns to Avatar, Pokémon Go, Divergent and Iron Man to “exert dominance” in the world. B&T wishes we were making this up, but sadly – and somewhat unusually – we’re not.

Gaming, movies and media are being integrated into the how war will be conducted in imminent years.

In what was easily the scariest session of South by Southwest (SXSW) so far, the founding director of The Pentagon’s Strategic Capabilities Office (SCO), Will Roper, discussed warfare strategies and the cross-over with technology.

Will Roper

Pictured: Will Roper

The talk opened with Roper describing his role as “the best job in the world” as he helps the US government prepare for – wait for it – “tomorrow’s war”. There was an audible collective gulp at that moment.

If that wasn’t enough to make your tummy turn, Roper went on to say he believes functions within games like Pokémon Go, Halo and Call of Duty will become staples of modern warfare within the US military.

“Until now, games mimic warfare. But warfare will mimic games” he said.

Roper sees gaming as hugely influential given the developer’s ability to create simple interfaces that provide solutions to complex problems and deploy useful information without the need for expert training.

“The interface is the key… the simplicity”, he said.

Pokémon Go will allow us to learn. Add a roadblock, drop a marker, add a good snipper location.”

Roper also sees “group play”, where people connect and share information from entirely remote locations to update mission critical information, as an area of development for weapons and software within his department.

In itself, SCO appears like a something from a series of 24. The department became public 12 months ago, although it has existed since 2012 and Roper described it by saying “We used to be men in black, now we’re men in grey”.

Its remit is, among other things, to look at how robots, artificial intelligence and new weapons will shape the future of warfare, while working with the US Defence Department.

Data is the next battleground as Roper remains steadfast that the Pentagon must pivot to see data as the most important element of modern warfare.

He cited Google and Facebook as cherishing their data as their most prized commodity due to the AI learnings, which come from mapping mass quantities of data.

“The Pentagon is device-centric – planes, tanks, warships. I wish the department was data centric,” Roper said.

He explained that the inherent risk is if a war were to be fought against an enemy that has data, then its army will have learnt from the data of day one of the war and will be a better, more informed and smarter army come day two.

Meanwhile, some scenes from the Divergent series of movies have already come to fruition with what Roper described as “the benefit of expendability”, where the fighter will have mini-drones that fly ahead and feedback information – a system called Avatar.

Divergent drone

And if all that’s not enough, then Tony Stark also gets a guernsey, with Roper saying “Eventually we will have systems like the Iron Man suit”. However, he noted that this won’t be for some time, as a new energy source is needed to power something that heavy.

Iron Man

So, in summary, the world just got a whole lot scarier, and it’s all Pikachu’s fault.

 




Latest News

VML Launches New “Envoyage” Brand For Flight Centre
  • Marketing

VML Launches New “Envoyage” Brand For Flight Centre

Flight Centre’s new Envoyage brand is set to fly into market, thanks to VML. The pair developed the brand to show “the unity and collective strength” of Flight Centre Travel Group’s (FCTG) independent global travel agent network, which previously spanned multiple brands with varying degrees of recognition. FCTG’s strategic move towards a singular global connected […]

Subaru Places Media Account Up For Review
  • Media

Subaru Places Media Account Up For Review

The Japanese carmaker is sounding out the market for its media buying and planning requirements. Starcom is the incumbent. Lead image: the 2024 Subaru WRX Subaru has begun a review of its media buying and planning requirements, B&T understands. The automotive giant – which famously dominated the World Rally Championships in the mid-90s – has […]

Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
  • Media

Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win

Ben Fordham has lost his number one spot with 2GB’s Ben Fordham Live dropping 1.7 points in Sydney with a share of 14.9. Kyle and Jackie O have taken top spot in the breakfast timeslot with a share of 16.1. Lead image: L-R Ray Hadley, Ben Fordham (credit 2GB) In a win for 2GB Ray […]

TikTok Starts Testing Its Instagram Rival In Australia
  • Technology

TikTok Starts Testing Its Instagram Rival In Australia

TikTok has started testing Notes, its Instagram-rivalling product, in Australia and Canada. Details are scant on the app’s functionality, all TikTok has said is that “TikTok Notes is a lifestyle platform that offers informative photo-text content about people’s lives, where you can see individuals sharing their travel tips and daily recipes.” However, the screenshots that […]

Man Wrongly Identified By Seven As Bondi Killer Lawyers Up
  • Media

Man Wrongly Identified By Seven As Bondi Killer Lawyers Up

Seven Network might have seen the last of the Lehrmann case for now, but the path ahead is nothing if not rocky. Lawyers have confirmed that Benjamin Cohen, the man Seven News wrongly identified as the Bondi Junction killer has hired lawyers and is seeking damages from the network. On Sunday morning, Cohen was wrongfully […]

Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
  • Advertising

Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account

Sandbox Media has won the competitive pitch for Smartsheet Australia. Lead Image: Laura Jenkins, Director of Marketing Smartsheet and Luke Sullivan, CEO of Sandbox Media. The modern enterprise work management platform has been operating in Australia for 4.5 years and has already built an impressive client base. “Sandbox Media were selected as our preferred partner via […]

Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
  • B&T Exclusive

Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!

With Cannes in Cairns, presented by Pinterest, less than two months away it’s time to make sure you’ve got your ticket in the bag. In case you’ve missed the impressive line-up of mega brands, top CMOs, agency leaders, inspirational creatives, professors, and all-round legends, see the speaker rap sheet here. Check out the list of […]

Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
  • Advertising

Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win

Creative communications agency alt/shift/ has propelled its growth in the Brisbane market, winning Queensland’s largest builder and developer brand, Ausbuild. Appointed in both a retained and project capacity, alt/shift/ will work closely with the Ausbuild team to increase brand awareness through a brand creative, communications and content strategy that will see amplification of new developments, […]

Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
  • B&T Exclusive

Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?

What is more important to the advertising industry? Seasoned experience or fresh thinking? That’s the hot topic set to spice things up when the industry’s Debate Club comes to Cannes in Cairns, presented by Pinterest this June. That’s right, the house will debate ‘Young Guns Versus Old Guard: Who Adds More Value to Our Industry? […]

70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
  • Campaigns

70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO

Launching today is a new player in the retail energy category, ENGIE. Formally Simply Energy, ENGIE, via HERO will show it’s possible to have both affordable and sustainable options for customers via a major brand campaign. Research shows that over 70 per cent of Australians believe environmental sustainability is the responsibility of government and corporates […]

PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
  • Marketing

PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs

PrettyGood, a brand and media solutions business, has launched into the Australasian market, offering affordable, transparent and unbiased marketing solutions to the underserved and overwhelmed small and medium business (SME) community. Founded by marketing industry expert Hamish Smith (lead image), PrettyGood aims to reset the media and branding landscape by providing honest results without corporate […]

A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
  • Marketing

A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk

NRL team Dolphins have received an ‘education and guidance letter’ from the Therapeutic Goods Administration (TGA) over their partnership with Alternaleaf, a company that prescribes medicinal cannabis. According to the Sydney Morning Herald, the TGA is reviewing the sponsorship deal over breaches of the Therapeutic Goods Act that bans the advertisement of prescription medicine. B&T […]

Slew Of New Creative Hires At Leo Burnett Australia
  • Advertising

Slew Of New Creative Hires At Leo Burnett Australia

Leo Burnett Australia has announced three new additions to its creative team, with the hire of Lenna Boland as group creative director and two new Associate creative directors, James Beswick and Rowan Foxcroft. Lean Image: Lenna Boland, Andy Fergusson and Julia Sheehan. Boland is a seasoned creative director with more than 20 years of experience. […]

Under Armour Unveils Local “Live in UA” Campaign
  • Campaigns

Under Armour Unveils Local “Live in UA” Campaign

Global sports performance brand Under Armour (UA) has unveiled its new brand platform, ‘Live in UA,’ tailored exclusively for the Australian market. The campaign offers a glimpse into the brand’s latest men’s and women’s autumn and winter essentials, which are anything but basic. This locally produced campaign showcases an expanded range of apparel, footwear, and accessories […]

Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
  • Campaigns

Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR

Pepsi has marked its bold new era with a partnership with emerging designer Jackson Cowden, celebrating not only Pepsi’s new identity, but the reinvention of classic fashion items and conventions, via Special PR. Lead Image: Samantha Harris  In partnership with a 22-year-old emerging ‘Digital Fashion Artist,’ the launch of the Pepsi Pulse Collection showcases Pepsi’s […]

Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
  • Campaigns

Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys

Ultra-low carb beer, Pure Blonde, has partnered with The Monkeys, part of Accenture Song, to relaunch the iconic brand. By re-establishing the original ‘A Place Purer Than Yours’ platform, Pure Blonde is returning to its lush, forested roots: by imagining a world uncorrupted by modern life. The film, directed by Freddy Mandy, features a trespasser […]

Spotlight On Sponsors: Carsales Strikes With Another Storm-Based Team
  • Marketing

Spotlight On Sponsors: Carsales Strikes With Another Storm-Based Team

Canon is set to capture all the action of the 2024 Cliff Diving Championships. Meanwhile, Carsales has solidified its connection with storm-based teams. Lead Image: Harry Grant (Melbourne Storm) and Liz Watson (Sunshine Coast Lightening). Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major sponsorship news from inside the sporting world. […]

Commission Factory & AGL Energy Ignite Strategic Partnership To Empower Australian Energy Consumers
  • Partner Content

Commission Factory & AGL Energy Ignite Strategic Partnership To Empower Australian Energy Consumers

Affiliate and partnerships marketing platform Commission Factory has announced a strategic partnership with AGL Energy, Australia’s pioneering energy provider with a rich history spanning 185 years. This collaboration marks a significant milestone as AGL Energy embraces an advanced partnership platform for the first time, leveraging Commission Factory’s cutting-edge technology to scale and streamline its partnership […]

Partner Content

by B&T Magazine

B&T Magazine
Allied Nabs Nicola Gold From Pico International Dubai
  • Advertising

Allied Nabs Nicola Gold From Pico International Dubai

Allied Global Marketing (Allied), a full-service integrated marketing agency working with entertainment, consumer and lifestyle brands, has announced the appointment of seasoned executive Nicola Gold as business director APAC, brand experience, effective immediately. Gold assumes a pivotal role in building the Brand Experience offering as part of Allied’s strategy to develop a truly integrated full-service […]