OpenDNA To Provide AI Technology To Woolies-owned Endeavour Drinks

OpenDNA To Provide AI Technology To Woolies-owned Endeavour Drinks

ASX-listed Aussie tech company OpenDNA has announced it has signed a deal with Endeavour Drinks Group that will see its ‘Internet of Me’ AI technology used to improve online consumer experiences.

Endeavour is operated by Woolworths, and counts liquor giants Dan Murphy’s, BWS and Cellarmasters among its portfolio.

OpenDNA chief executive Jay Shah said: “We are delighted to partner with a household name and trusted brand in the form of Endeavour Drinks Group to deliver to consumers an innovative and personalised app, which will enable them to select the perfect accompaniment to any occasion.

“Through use of OpenDNA technology, not only will the app allow individual users to capture and catalogue their preferences for future reference, it will also enable them to access Endeavour’s extensive associated knowledge base to ensure that they receive the best and most personalised experience.”

OpenDNA will create and power the app, generating revenue through app development and ongoing usage fees.

The company’s proprietary AI technology differs markedly from traditional consumer data systems by doing away with group segmenting and targeting based on comparative data to instead define the single user.




Please login with linkedin to comment

einsights Endeavour Drinks Group Jamie Oliver OpenDNA

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]