Mobile Embrace Expands Direct Carrier Billing Offering In Singapore With StarHub

Mobile Embrace Expands Direct Carrier Billing Offering In Singapore With StarHub

Mobile commerce company Mobile Embrace Limited is pleased to announce a major milestone in the strengthening of its direct carrier billing operations in Asia with a new partnership with one of Singapore’s major mobile operators, StarHub.

Mobile Embrace now has agreements in place with the three major mobile operators in Singapore giving the company leverage to significantly scale up direct carrier billing operations in this market. This will give MBE access to a total of 6.5 million customers across the three mobile operators.

Mobile Embrace will bring StarHub customers mobile optimised digital products and services, and the ability to pay with direct carrier billing, an easy and secure mobile payment channel.

Importantly, having partnerships with all mobile carriers in the one market delivers greater critical mass and marketing spend efficiencies, as well as scale as direct carrier billing products can be distributed across all carriers simultaneously.

MBE’s CEO and co-founder Chris Thorpe said, “This is a very significant partnership for Mobile Embrace and will be another meaningful revenue driver for us. Direct carrier billing for digital products via smartphones is rapidly growing as a highly convenient alternative to credit and debit cards globally.

“This trend is underpinning opportunities for significant organic revenue growth for MBE, and we believe current monthly revenues from international direct carrier billing operations are just in their infancy.”




Please login with linkedin to comment

a2 Milk einsights starhub

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]