Connected TV and video advertising platform Innovid has used its appearance in Cannes to unveil its The Future Of TV Is Now which will bought together media and advertising industry leaders to discuss the current and future state of connected TV (CTV).
The The Future Of TV Is Now featured panel programming and one-on-one interviews addressing creativity, data and measurement, the unique perspectives of CMOs and CEOs utilising CTV in their advertising initiatives and more.
CTV is central to an omni-channel approach as marketers lean towards more personalized and relevant experiences for consumers. Leveraging personalisation through connected TV as a core strategy further develops the ultimate story-telling medium and savvy marketers are extending those personalized messages across a diverse set of channels.
As CTV device usage continues to grow, marketers are seeing unmatched success and results. In fact, according to Innovid’s 2018 Global Video Benchmarks study, 68 per cent of advertising campaigns monitored in 2018 included CTV.
“Innovid is the only independent platform to connect advertisers, content creators and streaming platforms in the CTV space and we know there’s no better opportunity to bring together our partners across brands, agencies, and publishers than at Cannes Lions,” said Zvika Netter, CEO, Innovid (main photo).
“The growth of CTV is undeniable and we want to work together with our partners to identify shared priorities and develop the best solutions across the industry.”
The all-star Cannes line-up includes broadcasting luminary Katie Couric interviewing Hulu CEO Randy Freer where they discussed the company’s rocketship year, Hulu’s latest expansion into live TV, and how the company serves its audience a personalised and quality experience.
Industry titan Sir Martin Sorrell joined executives from Xandr, Accenture, and McDonalds to discuss their respective company’s latest technology acquisitions and how they are redefining personalized advertising through advance capabilities and offerings.
The event also offered thought leadership from senior executives from ANA, P&G, Disney, Comcast, McDonald’s, Microsoft, Visa, the IAB and more discussing the importance third party accredited measurement, the elimination of walled gardens, the “binge-watching” phenomenon, how analytics can help shape creative and shopability.