Google Hits Play On More Granular YouTube Ad Serving

Google Hits Play On More Granular YouTube Ad Serving

Google will be adding new sponsorship opportunities to YouTube based on what users are watching.

During a panel at the Adweek conference in New York on Monday, a company spokesperson said “ad extensions for video” will be introduced to YouTube, though did not give a date of when to expect the extensions.

The ads will work off what users are searching for, for example, someone watching the trailer of an upcoming film will see a drop-down menu below the video box of local movie times.

Showtimes 2 in frame

Alternatively, travel-related content viewers will be served information on trip planning.

According to CNBC, Google VP of agency and brand solutions Tara Walpert Levy said in an interview: “What we’re announcing at Advertising Week is really a doubling down, really a solution to make a video more actionable and to allow advertisers to measure success.”

Levy also touched on competitors in the market such as Amazon, and the need for Google and YouTube to become more data-driven.

“The advertising ecosystem has always been incredibly competitive,” Levy said.

“The appeal of Amazon really validates what we are doing and talking about today, the importance of measurement, the importance of driving action on a platform.”

YouTube has had a fraught relationship with advertisers for some time, with issues surrounding brand safety coming to a head last year.

The issue hit fever pitch when a number of major British advertisers have pulled their Google advertising after ads were being shown on YouTube next to video content featuring extremists.

 




Please login with linkedin to comment

ad Google YouTube

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]