Branded Content –Gaga screenshot FINAL

Before these announcements, verified Facebook users such as brands and celebrities have only been able to post sponsored content as actual Facebook ads-not embedded into their photos, videos, and posts.

Companies are banned from overly promotional features, such as persistent watermarks and pre-roll advertisements. Additionally, cover photos and profile pictures must not feature third party products, brands, or sponsors.

The new policy rolled out on Friday for most formats except live sponsored videos, which is still to come.