Cinematcher App: ‘Tinder’ For Film, TV & Digital Media Jobs
Cinematcher is a unique matchmaking app that connects production crew members to television and film projects. The app provides an easy to use, cost effective process for anyone in the media industry who is looking to hire or get hired for productions. B&T chats with CEO and founder of Cinematcher, Lauren Magura about the inspiration behind the app and its features.
Magura first job was a media coordinator at NBCUniversal where she worked on over 19 networks, including the broadcast of the 2012 London Olympics. She then transitioned into publicity and promotions for Universal Pictures; where she implemented and worked red carpet premieres, press junkets, celebrity public appearance tours, word-of-mouth campaigns, specialty marketing efforts, screening programs, radio interview tours and Q&As.
“I created strong friendships with individuals in the industry, and began to shadow production shoots, anywhere from an indie feature film, to a low budget web series or podcast taping,” Magura said.
“Everyone in the production industry was so gracious and welcoming to let an outsider come into their creative world. I instantly became addicted not only to the process of shooting these projects, but to the extreme passion and dedication of everyone in the industry. The production crews ranged from people who just had a baby and had traveled from all across the country, to people who worked day and night on one project and then worked even harder just to find their next.
“The true passion and love for creating these projects from every single person on each and every set I have been on, pushed me to put Cinematcher into motion. Our goal is to provide a more stable and instant way of finding and creating work, in a not so stable industry. We also aim to open a digital door for people who may not know how to break in.”
And so, Cinematcher was born:
“Being in the film industry, we saw the massive disconnect between professionals that want to hire and get hired. The process is lengthy, costly, and has little to no return based off of the demand of individuals trying to break into the industry. The industry also weighs heavily on “who you know.” It is a huge Word-of-mouth industry, which makes it sometimes impossible to find talent, or projects if you do not already have an in somewhere. Cinematcher is hoping to become that in for ANYONE who is passionate in joining the industry.
“We understand the urgency and need to get things done in an instant. When paying for a location and set, even a few minutes can add up to more money. Having something on your phone that enables you to work instantly, while still on set, can change the industry! Our process provides instant results so people can focus on their work and creative process instead of spending hours sifting through irrelevant job posts. We want to keep people behind the camera and NOT the job board!”
FEATURES
- Users have the option to “Hire” and “Get Hired” simultaneously, categorizing their matches and connections for each. This features benefits filmmakers who like to work on their own projects, while still getting hired to work on others productions.
- The Geographical Locator uses the GPS on users’ phones to connect crew members and projects based on location. Users can choose the mileage of how far they want their matches to populate.
- Use the “Quick Connect” feature to match projects and production crew members instantly. This feature comes in handy when a project is already in production and is in dire need of an essential crew member. This feature also uses GPS to populate members who are available immediately in the area a production is shooting.
- Eliminate paid television radio, and print advertisements for extras! The “extras” feature allows users to post the job details, add in the number of extras needed, and auto-accept for extras that are needed in large quantities. If 200 extras are needed for a shoot, the user simply types in “200”, and the unique auto accept feature automatically confirms the first 200 hires.
- Users have the option to connect their profile through their LinkedIn, Facebook, and Twitter accounts. Users can also add links to their social pages, and more importantly to their IMDb, YouTube, and personal website pages so their digital resume is all accessible within their single profile.
- Users have the option to click “Connect” with their matches. Once two users connect, they have the capability to message each other and accept the matches they want to work with.
Despite the amount of people in New York interested in comedy and film production, finding talented, experienced and reliable help–let alone at the last-minute–can be a nightmare. I’m really excited to see that the geniuses at Cinematcher have seized the opportunity to fill this void. I’m downloading this immediately
Jeff Ayars-Co-Founder, Cannibal Milkshake Comedy
SXSW Pitch:
Hunting for the next shoot is a painful process. With Cinematcher the client can come to me. They come knowing my reel, rate, and equipment package without having to go through an awkward hustle. It keeps me behind the lens instead of a job board.
Matt Novak- Cinematographer
If you want to sign up for the app to get notified of its launch, click here. If anyone interested in investing please contact Magura with Subject Line “Cinematcher Funding.”
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.