Salesforce Introduces The Datorama Marketplace
Customers demand a personal experience every time they engage with a brand. That’s why marketers are constantly workin...
Apple Becomes First $US200 Billion Brand In Forbes’ “Most Valuable Brands”
Once again, Apple tops the list of the planet's most valuable brands. B&T has no idea where Huawei polled.
IVE Group Launches $5.5m Investment Into Personalised Communications Offering
IVE Group, in collaboration with HP, has launched a $5.5m investment into its personalised communications offering as it...
Nike And Fortnite Team Up For Entirely Digital Launch
B&T warns that this story may make utterly no sense to anyone other than a thirteen-year-old gaming addict.
Social Media Mistakes Anthony Albanese For Italian P*rn Comic
This article contains adult themes & lewdness. That said, B&T highly doubts it'll see you in HR for the afternoon.
Attention Marketers: Data Is Great, But It’s Not Magic
This headline says that "data is not magic". So, if you want magic, you'll have to stick to sawing colleagues in half.
Apple Poised To Lose 29 Per Cent Of Earnings If China Ban Proceeds
The US-China stoush could see Apple lose 29 per cent of earnings. Which, a simple calculation would tell you, is a lot.
Why Understanding Consumer ‘Intent’ is Key to Driving Digital Marketing Performance
We've stamped this digital marketing opinion piece as "authoritative" & "attested". So, yeah, it's not B&T's opinion.
I Tried To Write Stories Using Artificial Intelligence & It Did Not Go Well
If they are going to perfect a robot journalist, it would need to have problems with alcohol and teaming colours.
What Happens When Chatbots Turn Racist
Chatbots are apparently turning racist. B&T suggests they stop driving in the back of Sydney cabs immediately.
What’s The Cost Of Ad Fraud? Try $42 Billion
What's the annual global cost of ad fraud? Well, you should know it after B&T revealed the answer in the headline.
Google In Trouble Following Ad Tech Complaints
Despite all those half-a-billion dollar fines, it appears those naughty folk at Google just don't give a damn.
NAB Jumps On The Apple Pay Bandwagon, Westpac Left Behind
National Australia Bank (NAB) has become the third of Australia’s ‘big four’ banks to switch on Apple Pay, leaving...
IE Acquired Boutique Consulting Firm And Appoints New Managing Partner
independent innovation company IE has appointed John Chambers as managing partner for corporate innovation. The appoint...
Business Leadership Lacking In Ethical Issues Related To AI
Look, it's not one but two AI articles on B&T today. It certainly explains the staff robot dancing in the office.
Huawei Banned By Google And Is Quickly Declared Dead
Following the installation of Huawei cabling at B&T, China's Ministry Of State Security have become ardent readers.
The Difference Between AI And Machine Learning And What It Means For The Future Of Work
Here's some top tips on AI and machine learning. However, B&T advises it's best not brought up at dinner parties.
Opinion
The Event That Drives Sales Up 45 Per Cent
With this week marking the fifth ‘Click Frenzy Mayhem’ online sales event, we asked the experts how Australian retai...
