Apple is the most loved brand in Europe if the amount of online affection it receives is to be believed.
Social media analysis from NetBase examined data from 6.5 million social media posts from 50 (primarily European) countries over the past 12 months to find out which companies were most closely associated with expressions of love. And it appears the Europeans particularly fancy their tech, car and high-end fashion brands.
Social media posts about brands which contained words like “fantastic”, “adorable,” “perfect and “outstanding” were were picked up by NetBase’s software.
The analysis discounted sarcastic posts, as well as those where the expression of love was not directed towards the brand in question.
The data also found that people seem to be particularly in love with tech brands with first-placed Apple and second-placed Google streaks ahead of the rest of the field.
The report noted: “Examining English language data across 5 million earned mention posts from April 1, 2015 to March 31, 2016, we found 10 per cnet of the top 50 most-loved European brands were tech brands. And yet, these five brands – Google, Apple, SAP, Dyson, and Siemens – accounted for 64 per cent of all European brand mentions.
“What does that tell us? People love to talk tech. Consumer goods companies, on the other hand – including fashion, toy, and apparel brands – represented nearly half of the top 50, but only accounted for 18 per cent of mentions. So while consumers love the 23 brands in this category, they don’t talk about them as often on social.”
According to the NetBase study the top 21 most loved brands were (the number of ‘love’ mentions it received in the past 12 months to March 31 are in brackets):
1) Apple (2,269,650)
2) Google (1,257,800)
3) Lego (280,343)
4) BMW (157,189)
5) adidas (129,241)
6) Chanel (128,337)
7) Tesco (127,715)
8) Audi (126,748)
9) Ferrari (125,178)
10) Porsche (106,249)
11) Dior (60,956)
12) Jaguar (55,639)
13) Barclays (52,618)
14) SAP (49,142)
15) Louis Vuitton (40,346)
16) Hermès (40,163)
17) Gucci (40,143)
18) Renault (36,212)
19) Burberry (33,302)
20) Mastercard (33,202)
21) Aston Martin (32,701)
Please login with linkedin to commenteinsights
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]
In partnership with storytelling agency Enthral, AFL legend Kevin Sheedy has voiced a ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state, experiencing four lockdowns. Sheedy partnered with Enthral to share a love […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]