EPiServer, a provider of digital marketing and e-commerce solutions, has announced that Accel-KKR (AKKR), a technology-focused private equity firm specializing in software and IT-enabled businesses, has made a majority investment in the company. This investment will enable the company to continue accelerating its growth and market share.

This means it will have access to a broader network of industry expertise, which will help it with the next phase of its growth trajectory and so enable it to deliver far reaching benefits for its customers.

In EPiServer, Accel-KKR sees tremendous potential to help organizations provide effective customer experiences through the combination of digital marketing and e-commerce. Under new ownership, the company will scale up the investment in sales and marketing, research and development, as well as customer service, to solidify their position as the preferred choice for digital leaders globally.

“Accel-KKR’s strategy to invest in and build leading technology companies to further their success will ensure far reaching benefits for EPiServer customers and partners alike,” said Martin Henricson, CEO at EPiServer. “This is a perfect next step to ensure that we can continue to execute on our strategic initiatives in all regions. I and the rest of the team at EPiServer are excited to be partnering with such a strong collaborative entity that can help us execute our near and long-term business objectives.”