Tealium Launches Privacy Cloud With Focus On Data Security

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Tealium has announced the launch of Tealium Private Cloud, the first private cloud solution for customer data infrastructure and customer data platform technology.

With Tealium Private Cloud, organisations can begin to use trusted and comprehensive customer data while continuing to comply with data privacy and regulatory rules like HIPAA.

Tealium Private Cloud can be deployed as a single-tenant or multi-tenant cloud while maintaining increased security and controls around sensitive data and continuing to provide the ease of management and scalability associated with cloud offerings. This helps limit the amount of exposure and scope Tealium customers have to assess when hosting their data in the cloud and enables them to confidently integrate Tealium within their existing regulated environments.

All data in Tealium Private Cloud is isolated and regionally designated, enabling unique security controls to be designed and implemented properly. In addition to these security features, the products within the Tealium Universal Data Hub provide additional security mechanisms that align with the advanced security standards of the most privacy-conscious enterprises.

Tealium Private Cloud is ideal for organisations concerned with protecting sensitive customer data and has undergone independent third-party audits to ensure it is compliant with the security and privacy requirements under HIPAA.

It can also assist organisations with a multitude of privacy-related challenges, whether the General Data Protection Regulation (GDPR) in the European Union, or the special geographic data management requirements in areas like Germany.

“There is a serious need for compliance in the cloud, and for organisations concerned about properly maintaining and storing customer data in ways that meet industry regulations,” said Tealium CTO and founder Mike Anderson.

“We have built a private cloud solution that gives our customers the chance to scale, organise and secure data with ease. We look forward to continuously developing new solutions to enhance security at every touchpoint throughout organisations.”

Beyond assisting companies to meet their regulatory compliance requirements, Tealium updates all certifications and compliances of the private cloud environment annually.

“Protecting our customer data and confidentiality is vital to who we are as a consumer-oriented health care organisation,” said Cambia Health Solutions director, market and consumer insights Bob Harris.

“With Tealium Private Cloud, we are able to keep our clickstream data HIPAA compliant while simultaneously collecting and analysing data across Cambia’s family of brands in a secure manner to better understand consumers and improve their digital experiences.”


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