Technical Direction Company (TDC) has promoted Chris Fitzgerald to the newly created role of head of experiential and installations, to reinforce the company’s investment in immersive environments, museums, attractions and cultural destinations.
With more than a decade at TDC, Fitzgerald will lead the company’s growing experiential portfolio. He will help clients shape visitor experiences from concept through to delivery.
“Experiential projects are no longer just about technology, they’re about creating memorable places and experiences. Chris’s appointment strengthens TDC’s ability to partner with clients early in the creative process, where the biggest opportunities are realised,” said TDC founder and CEO Michael Hassett,
“Clients often come to us with a technical challenge, but our greatest value lies in helping shape the creative outcome from the very beginning. Our goal is to create experiences that people want to return to, experiences that remain engaging and relevant long after opening day,” said Fitzgerald.
TDC combines creative, technical and production expertise to help project stakeholders such as museums, attractions, architects, designers and producers create engaging visitor experiences. Capabilities span projection, LED, virtual production, interactive technologies and large-scale content integration.
TDC’s portfolio includes the Powerhouse Parramatta, BBC Earth Experience, Frida Kahlo: The Life of an Icon, Sistine Chapel: Revelations, Vivid Sydney, and virtual production for the Australian feature film Mercy Road.
