TBWA\Sydney Unveils New Work For Intuit QuickBooks

TBWA\Sydney Unveils New Work For Intuit QuickBooks

Nobody starts a small business to do the admin, but we all know it’s essential to success. In its new campaign from TBWA\Sydney, Intuit QuickBooks shows that with its invoicing, expense management and payroll software, small business owners (SMBs) can tap into their business side to do more of what they truly love.

“We’re thrilled to have worked with the TBWA/Sydney team to launch this new campaign celebrating small business owners. Once again, we believe we have delivered a campaign that not only promotes QuickBooks in a differentiated way, but also truly gets the challenge that so many small business owners face of being able to “tap into” the admin and financial part of their business so many want to avoid or push to the side,” said Intuit QuickBooks Australia’s marketing director, Jane Merrick.

“We hear from so many of our customers that before using QuickBooks they struggled with feeling bogged down and overwhelmed with business admin and finances. For them even the smallest wins are critical, whether it’s expanding service lines or hiring an employee – it’s something to be supported and celebrated. Our new creative aims to show that with the help of the right tool – QuickBooks, you can master these tasks easily and get back to focusing on doing what you love.”

The campaign films feature original tracks created for QuickBooks that are set to evolve with further iterations of the campaign.

‘Tap into your business side’ follows the launch of the ‘Makes me the _____ of accounting’ campaign last month. Together the campaigns reinforce QuickBooks’ mission of backing accountants, bookkeepers, and business owners to achieve success their way.

TBWA\Sydney Creative Director, Stu Tobin, added: “It’s not every day a brand lets you compose a G-Funk inspired track to deliver their cloud accounting software proof points. Big thanks to our good friends at QuickBooks, Otis, Division, Pool and of course the real small businesses we featured.”

The latest integrated campaign will be running across TV, BVOD, YouTube, OOH, social, digital and PR.

Credits

Intuit QuickBooks
Jane Merrick – CMO
Stephanie Brown – Global Brand Strategist James Barnett – Head of SMB Marketing Elizabeth Harper – Head of Ecosystem

Creative Agency: TBWA\Sydney

Media Agency: UM/Reprise

Production Company: DIVISION Director: Matt Kamen

Music: OTIS

Stills
Production Company: The Pool Collective Photographer: Ingvar Kenne




Please login with linkedin to comment

Intuit QuickBooks TBWA\Sydney

Latest News

Tara Ford To Serve On Titanium Jury At Cannes Lions
  • Advertising

Tara Ford To Serve On Titanium Jury At Cannes Lions

Tara Ford, chief creative officer of The Monkeys and Accenture Song, is set to serve on the Titanium jury at this year’s Cannes Lions International Festival of Creativity. The Aussie adland legend said that she “can’t wait” to join the panel of judges and that the Award was particularly close to her heart. “Titanium is […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]