Pepsico has appointed TBWA\Sydney as the creative agency of record for its beverage portfolio, which includes Pepsi and Pepsi Max.
TBWA\Sydney won the account after a competitive pitch against long-term incumbent Clemenger Sydney, as well as Clemenger BBDO Melbourne.
TBWA\Sydney has been the agency of record for Pepsico’s Gatorade for the last five years. The agency’s first work for Pepsico’s beverage portfolio will be a summer campaign for Pepsi Max.
Nitsa Lotus, managing director of TBWA\Sydney, said: “This is a very special win for TBWA. We thank Pepsico for our partnership over the last five years on Gatorade and for giving us the opportunity to compete for the Pepsi beverages portfolio.
“We recognise and respect the long-term relationship that Pepsi has had with Clemenger BBDO, and know that expectations will be very high.”
B&T contacted Clemenger Sydney and Clemenger BBDO Melbourne for comment.
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]