Pepsico has appointed TBWA\Sydney as the creative agency of record for its beverage portfolio, which includes Pepsi and Pepsi Max.
TBWA\Sydney won the account after a competitive pitch against long-term incumbent Clemenger Sydney, as well as Clemenger BBDO Melbourne.
TBWA\Sydney has been the agency of record for Pepsico’s Gatorade for the last five years. The agency’s first work for Pepsico’s beverage portfolio will be a summer campaign for Pepsi Max.
Nitsa Lotus, managing director of TBWA\Sydney, said: “This is a very special win for TBWA. We thank Pepsico for our partnership over the last five years on Gatorade and for giving us the opportunity to compete for the Pepsi beverages portfolio.
“We recognise and respect the long-term relationship that Pepsi has had with Clemenger BBDO, and know that expectations will be very high.”